The Iconic Mickey Mouse Is Still Going Strong!

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The Iconic Mickey Mouse Is Still Going Strong!


Why are some companies, brands and concepts successful while others fall flat? Are some ideas just better than others? Is it strictly the hard work and determination of their founders or is it something else? I found myself asking these questions while observing READ MORE

Cable, Bundled Contracts, and Linear TV are Ripe for Disruption

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Cable, Bundled Contracts, and Linear TV are Ripe for Disruption


The Mindspot Research theme for the month of June is disruption. To disrupt is aptly a transitive verb defined as to break apart; to throw into disorder. And we believe cable, bundled contracts, and linear TV are ripe for disruption and fit the READ MORE

Exercise Your Right to VOTE!

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Exercise Your Right to VOTE!


It’s that time again to stand up and have your opinion counted – VOTE this election! Research shows the United States population over the age of 18 during the last presidential election (2008) was a whopping 225,746,457.  I am sad to report, however; READ MORE

PlusOne Solutions Releases Research on the Importance of Background Screening

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PlusOne Solutions Releases Research on the Importance of Background Screening


ORLANDO, Fla., July 19, 2012 (GLOBE NEWSWIRE) — Recent consumer research about in-home service contractors conducted by Mindspot Marketing Research & Solutions indicates that consumers place a high value on background screening and related verification, according to PlusOne Solutions, a recognized industry leader READ MORE

Mindspot Research Weighs in on the Use of In-person Focus Groups in the March issue of the American Marketing Association’s Marketing Researchers Article:



It’s Time to Focus: A Closer Look at In-Person Focus Groups By Mary M. Flory (AMA’s Managing Editor of Magazines and e-Newsletters) With new digital opportunities to interact with consumers emerging on a regular basis, traditional means of acquiring market data can get READ MORE

Surviving an Office Move

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Surviving an Office Move


As the newest member of the Mindspot team, surviving an office move felt like a fitting topic for my first contribution to our Mindless Babble Blog. Immediately after joining the team in February my first project was to find new office space. After READ MORE