Business Basics – Accountability is the Highest Common Denominator

Business Basics – Accountability is the Highest Common Denominator


I was thinking about how the basics in life are the basics in business….being honest and consistent in your business practices and brand messaging. Don’t over-promise…over-deliver and hold yourself accountable – accountability is the highest common denominator. These sorts of thoughts run through READ MORE

Your Brain is a Competitive Advantage and Focus is Good for You

Your Brain is a Competitive Advantage and Focus is Good for You


People have always used metaphors to help them understand their world. As we became an industrial society we used to speak of the universe as running like a fine watch. Today, considering the influence of computers it’s no surprise that we speak of READ MORE

Social Media as a campaign tool -I Want My SM

Social Media as a campaign tool -I Want My SM


President Obama’s use of social media (SM) in the campaign and now in his administration is getting a lot of attention. Everywhere I turn people are talking about SM. It reminds me of years ago when people were screaming “I want my MTV.” READ MORE

Realizing Insight by Stating Assumptions – People respond to incentives

Realizing Insight by Stating Assumptions – People respond to incentives


The field of Economics can be summed up in one sentence: people respond to incentives. This premise coupled with the ever-constant pursuit to understand the cause and effect relationship of events are the foundations of western thought. It’s this drive to discern the READ MORE

Social Media – It’s a Matter of Attitude

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Social Media – It’s a Matter of Attitude


I admit it I was eavesdropping. I couldn’t help it. They were talking right next to me and they weren’t being very quiet. It was a couple of small business owners. They looked to be in their late thirties or early forties. The READ MORE

Bookmarks, People, Tags and Search – A Delicious Idea

Bookmarks, People, Tags and Search – A Delicious Idea


The media is abuzz these days about Social media. So, I’m going to try and offer some guidance about one of the new tools. Seth Godin says one of the prime responsibilities of a leader is to make it easier for followers to READ MORE

Malcolm Gladwell’s new book is about Success and Meaningful Work

Malcolm Gladwell’s new book is about Success and Meaningful Work


In Malcolm Gladwell’s new book, Outliers, The Story of Success, he makes a few points I think we’d all benefit from recognizing. It’s true Malcolm Gladwell’s new book is about Success and the meaningful work. Success is a combination of talent, hard work, READ MORE

How Does Your Social Media Brand Stack Up?

How Does Your Social Media Brand Stack Up?

Do you know what’s being said about your business? Do you know whether people think your latest product launch was a success or a big flat-out fail? If you think you do know what’s being said about you online, if you’re not using READ MORE

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