Mindspot Research Survey Doctor: Net Promoter Score (NPS)

Let’s talk about NPS A Net Promoter Score (NPS) is a measure used to determine the strength or weakness of the customer relationship. Traditionally, Net Promoter Scores are considered a component…

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Mindspot Research: Determining Market Feasibility for New Products

A Market Feasibility Analysis is a critical step for new products and services Conducting a Market Feasibility Analysis for new products is a critical step in the product development process,…

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Every Useful App Changes Something

Every useful App changes something and it might not be what you think. Functional Apps can displace entrenched processes or products and change how we go about business and our…

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Facebook Past, Present and WhatsApp

Dunbar’s Number Facebook Past, Present and WhatsApp…On September 8th, 2009 I posted a blog titled, “How Many Friends are Too Many Friends?”  The topic was about how many friends a…

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It’s a Small World After All: 2013 The Year in Review

Facebook has “the year in review” feature promoted on your Facebook home page, and if you have a Facebook page and have logged in this month, you may have seen…

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Mindspot Research Survey Doctor: Questionnaire Design Order Bias

The Survey Doctor says, “the right questions eliminate order bias” There are many opportunities to introduce response bias into marketing research survey design. The Survey Doctor encourages removing order bias…

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Business Ethics and Ethical Drift

Business Ethics. It’s a college course, a magazine, a journal, a type of governance and a philosophy. Consider for a moment for yourself and your business if your ethics are…

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Goodbye Summer Reruns and Cable Reality TV, the New Fall TV Season is Here!

They’re back! The first day of the Fall TV lineup has begun for the 2013-2014 season kicking off this Monday, September 24th. Right out of the ratings gate, NBC “wins…

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Is it Back to School Advertising Time Already?

Just when you are finally adjusting to the summer heat; the commercials, advertisements and new store displays bombard you. Who hasn’t seen the chalkboard or book bag promo? Even the…

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In-person Focus Groups are Challenged by the Benefits of Online Research

Recently Greenbook published a blog by Greg Heist about five things that will become obsolete in marketing research. As a technology-driven online research company, we are digging on this blog….

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