Cable, Bundled Contracts, and Linear TV are Ripe for Disruption

The Mindspot Research theme for the month of June is disruption. To disrupt is aptly a transitive verb defined as to break apart; to throw into disorder. And we believe…

Read More

Mindspot Research Weighs in on the Use of In-person Focus Groups in the March issue of the American Marketing Association’s Marketing Researchers Article:

It’s Time to Focus: A Closer Look at In-Person Focus Groups By Mary M. Flory (AMA’s Managing Editor of Magazines and e-Newsletters) With new digital opportunities to interact with consumers…

Read More