Conducting Marketing Research with Children: Legal and Ethical Considerations Plus Tips from Experienced Researchers

Mindspot Research conducts research with many different age groups.  We work to consider those who participate in our research (participants), and it is important to us that we take special…

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Meditation Can Improve Creativity and Foster Innovation

This Mindspot White Paper is about meditation as a way to create and innovate. As the leader of Mindspot, I am often heard saying, “I will find the solution as…

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Benefits of Reshoring-Bringing Manufacturing Back to the USA

Mindspot Research updated the article, Benefits of Reshoring-Bringing Manufacturing back to the USA on April 17, 2020. When manufacturing jobs move overseas we wondered if total landed costs are considered….

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Case Study: SunDance

Case Study: SunDance SunDance is a multi-channel print and marketing solutions company with a printing focus and state-of-the-art manufacturing facility that boasts a distinctive assortment of equipment perfectly paired to…

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10 Business Lessons From My First Start-Up

The 10 Business Lessons I Learned From My First Start-Up I still use almost every day. Since then I’ve started a successful marketing research company and realized that I am…

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Predictive Analytics and Modeling Increase Your Odds of Winning

Predictive Analytics and Modeling Increase Your Odds of Winning written by Lynnette Leathers the CEO of Mindspot Research was originally published in Greenbook a publication serving the Marketing Research Industry…

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You can change your life at the Orange County Library System (OCLS)

You can learn to fly at the library Since the OCLS became a Mindspot Client we have learned that you can learn to fly, record an album, be entertained or…

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Determining Market Feasibility for New Products

Critical Steps for Market Feasibility Analysis Conducting a Market Feasibility Analysis for new products is a critical step in the product development process, sizing the potential market, and ultimately determining…

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The Top Five Reasons Polling Failed to Predict the 2016 Presidential Election

How was the polling wrong? Nearly every large political pollster got the outcome of the 2016 Presidential Election between Hillary Clinton and Donald Trump wrong. And, there are many people…

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Eat that Frog to Grow your Business

My goal this afternoon was to write an article about five frogs based on the book Eat that Frog! The book by Brian Tracy My long-term business coach, Alicia Marie…

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