10 Business Lessons From My First Start-Up

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10 Business Lessons From My First Start-Up


The 10 Business Lessons I Learned From My First Start-Up I still use almost every day. Since then I’ve started a successful marketing research company and realized that I am a serial entrepreneur. My firm Mindspot Research has been going strong for 13 READ MORE

Predictive Analytics and Modeling Increase Your Odd of Winning

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Predictive Analytics and Modeling Increase Your Odd of Winning


Predictive Analytics and Modeling Increase Your Odds of Winning written by Lynnette Leathers the CEO of Mindspot Research was originally published in Greenbook a publication serving the Marketing Research Industry Predictive analytics allow predictions on future behavior by using historical data. Applications for READ MORE

Smarter Business Curated Content | July 2017

July 2017 Smarter Business Curated Content | July 2017    Smarter Business Starts Here Inspiration Lead Moderators Mindspot Research Survey Doctor: Key Driver Analysis 12 Ways to Get to Where You Want Productivity Is All About Mastering Mental Tricks “Learning never exhausts the READ MORE

Smarter Business June 2017

Smarter Business Curated Content | June 2017   Smarter Business Starts Here Inspiration Lead Moderators You can change your life at the Orange County Library Sysytem (OCLS) 6 Perfect Ways to Start Your Day Summer Reading 15 Best Selling Business Books “Life shrinks READ MORE

You can change your life at the Orange County Library System (OCLS)

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You can change your life at the Orange County Library System (OCLS)


You can learn to fly at the library Since the OCLS became a Mindspot Client we have learned that you can learn to fly, record an album, be entertained or take advantage of a plethora of ways to improve your life at the READ MORE

Determining Market Feasibility for New Products

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Determining Market Feasibility for New Products


Critical Steps for Market Feasibility Analysis Conducting a Market Feasibility Analysis for new products is a critical step in the product development process, sizing the potential market, and ultimately determining market feasibility. There are typically five components to a Feasibility Analysis: Technical, Economic, READ MORE

Smarter Business Curated Content – February 2017

Smarter Business Starts Here Inspiration Lead Moderators Market Feasibility for New Products Top 10 Business Trends 2017 5 Ways Amazon Will Disrupt Commerce ” Great works are performed not by strength but by perseverance.” ~Samuel Johnson Need a Moderator? Offers  Face-to-Face Focus Groups  and Online  READ MORE

The Top Five Reasons Polling Failed to Predict the 2016 Presidential Election

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The Top Five Reasons Polling Failed to Predict the 2016 Presidential Election


How was the polling wrong? Nearly every large political pollster got the outcome of the 2016 Presidential Election between Hillary Clinton and Donald Trump wrong. And, there are many people who want to understand how this happened. We compiled our top five reasons READ MORE

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