The Iconic Mickey Mouse Is Still Going Strong!

Why are some companies, brands and concepts successful while others fall flat? Are some ideas just better than others? Is it strictly the hard work and determination of their founders…

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Online Focus Groups – Focus on the group, not the location…

Whether you’ve actually conducted one or not, you’re probably familiar with focus groups through commercials or TV shows: A group of people sitting around a table engaging in discussion about…

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March Madness or Business Genius?

We are now into March Madness and the ratings of college basketball are at their peak for the year.  With 68 teams taking part in the NCAA Tournament, most of…

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Where does your organization’s inspiration come from?

You undoubtedly know of the devastation a recent bout of tornados has caused to some unfortunate towns and their inhabitants on Friday, March 2nd. Henryville, Indiana was one of the…

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Better Economic Indicator: Hemlines or Marketing Spend?

One of the peculiar, yet interesting, economic indicators over time (since 1926) has been to follow the change in the length of women’s hemlines … higher is good news for…

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Wow, $3 Million For Those Ads?

Great Super Bowl again this year (congrats Giants) … but, ugh, what happened to the ads this year?   The general consensus seems to be that, as a whole, this was…

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I Was Serious About That Goal, Wasn’t I?

It is quite shocking to think that we are one month down already in 2012.  January feels to have come and gone in a blink of an eye.  With this…

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The New Normal Consumer: Setting Boundaries for Sales Success

This article was originally posted by Dana VanDen Heuvel over at MarketingSavant. MarketingSavant is a consulting-led B2B marketing firm specializing in helping businesses attain thought leadership in the markets they…

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Mindspot Welcomes Jessica Castro As Their Newest Marketing Research Analyst

Orlando, FL—November 17, 2011 – Mindspot welcomes Jessica Castro as their newest Marketing Research Analyst! A graduate of New York University, Jessica Castro has a double major BA in Communications…

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Helzberg Diamonds Chooses SalesFloorLIVE.com Business Intelligence Technology

SalesFloorLIVE.com announced today Helzberg Diamonds is deploying the SalesFloorLIVE.com business intelligence technology in its stores across the nation. Helzberg made the decision to choose SalesFloorLIVE.com based on its ability to…

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