Smarter Business November 2016

Smarter Business Starts Here

“Feeling gratitude and not expressing it is like wrapping a present and not giving it.” 
~William Arthur Ward


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This month @Mindspot we’ve been talking a lot about the 2016 United States Presidential Election and how many of the pollsters got it so wrong. It has inspired an article to help us understand how this may have happened. We are featuring another favorite article focusing on Survey Design and how important it is to ask the right questions. Because we spend so much time at work, we have included one of this month’s favorite Facebook posts about Kindness. We hope you enjoy this edition of Smarter Business. call us, contact us, we would love to work with you. 

Top Five Reasons Polling Failed
 With nearly every large political pollster getting the outcome of the United States 2016 Presidential Election between Hillary Clinton and Donald Trump wrong there are many people who want to understand how this happened. We compiled our top five reasons that the polling failed to forecast the winner accurately.

We would like to note that Mindspot Research, although a global provider of both qualitative and quantitative Marketing Research, does have a policy of declining political polling work. However, given our expertise in research methodology we have considered the potential underlying causation.

Survey Design – Asking the Right Questions
Carefully considering the questions used in a questionnaire is one of the most important ways to get quality answers. Regardless of the type of marketing research you are conducting, whether it is exploratory research such as focus groups or quantitative research that uses a formal survey instrument, this holds true. Even if you are informally asking a friend a question, if you think about this it is still true.

Survey Design – Asking the Right Questions… read more

Kindness in the Workplace
We spend nearly as much time working as we do in our personal lives, sometimes more. Appreciating those around us makes work much more enjoyable. Remember that life is a reflection of what you put out into the world.
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