It’s a Small World After All: 2013 The Year in Review

Facebook has “the year in review” feature promoted on your Facebook home page, and if you have a Facebook page and have logged in this month, you may have seen this on your profile/wall page: “2013 Your Year in Review, Look back at your 20 biggest moments in the past year.”


What is extremely interesting is that Facebook has compiled a global trends deck highlighting global life events and also the most frequent topics discussed globally and by country.


Facebook Top 10 Global Life Events List:


year in review

1) Added a relationship, got engaged, got married
2) Traveled
3) Moved
4) Ended a relationship
5) First met a friend
6) Adding a family member, expecting or had a baby
7) Got a pet
8) Lost a loved one
9) Got a piercing
10) Quit a habit


Consider how fascinating and human this list is with more than half of the list being devoted to relationships. I have to admit that I am surprised that “Got a piercing” made the global top 10 list. I am not sure that I know anyone who got a piercing this year. Or perhaps, I just missed that post.


And, globally Facebook reports that we had a global conversation about these Top 10 Topics in 2013:


1) Pope Francis
2) Election
3) Royal Baby
4) Typhoon
5) Margaret Thatcher
6) Harlem Shake
7) Miley Cyrus
8) Boston Marathon
9) Tour de France
10) Nelson Mandela


Again, it appears we talk about other people, what they do and how they live their lives and major events. I did not realize the Harlem Shake was a global phenomenon during the year but it made the list individually in the USA, Canada, Poland and France. Whereas the Pope, the Royal Baby, the life and death of Margaret Thatcher and Nelson Mandela are undisputedly global. Yahoo has also posted their Top 10 Searches that drove traffic to their search engine site in 2013:


1. Miley Cyrus
2. Kim Kardashian
3. Kate Upton
4. Minecraft
5. Selena Gomez
6. Obamacare (Affordable Care Act)
7. Amanda Bynes
8. Jodi Arias
9. iPhone 5
10. Justin Bieber


Who knows what will be new next year. Like Mindspot on Facebook.


by Lynnette Leathers, CEO of Mindspot Research

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