Decision Intelligence for the C-Suite
Transforming complex data into the evidence-based strategy leaders need to move forward
Mindspot: Human-Centered Decision Intelligence & Strategic Insights
Navigating Complexity with Evidence-Based Strategy
Mindspot is a premier marketing research and strategic consultancy that transforms human complexity into decisive business action. Headquartered in Orlando, Florida, we lead a “Human Renaissance” by combining 20 years of rigorous methodology with the senior-level intuition required to build confident strategies for global brands.
Featured Services
Decision Intelligence & Marketing Research
We provide the high-level Decision Intelligence and marketing research necessary for leadership in complex markets. Our team specializes in deep-dive studies on buyer criteria, competitive positioning, and market feasibility. We ensure every data point is defensible and provides the intelligence required for global brands to make smarter business decisions with total confidence.
Customer Experience & Strategic Insights
Identify "moments of truth" through behavioral analysis and journey mapping. We help protect your competitive edge with longitudinal brand equity tracking and data-driven voice-of-the-customer insights. Understanding the customer journey provides the Decision Intelligence needed to build a sustainable and evidence-based business strategy.
Patient-Centered Decision Research
Our specialized protocols capture lived experiences and treatment decision pathways for healthcare providers and patients. We facilitate patient-focused understanding for various stages of drug development, ensuring compliance with the 21st Century Cures Act. This human-centered intelligence bridges the gap between clinical data and real-world application.
Innovation & iHUT Logistics Intelligence
As leaders in In-Home Usage Testing (iHUT) and packaging evaluations, we manage the full logistics lifecycle. Our proprietary Qual-Quant format combines statistical confidence with the deep human "why" behind product interaction. This unique methodology provides the Decision Intelligence required for successful formulation changes and product launches.
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