Decision Intelligence for the C-Suite
Transforming complex data into the evidence-based strategy leaders need to move forward







Transforming complex data into the evidence-based strategy leaders need to move forward
Understanding the "Why" behind customer behavior to stop revenue leakage and build brand loyalty
20 years of experience turning market intelligence into actionable business roadmaps
Identifying the friction points in your customer journey to drive efficiency and long-term growth
Human-centric research delivered through seamless, global online focus groups and depth interviews
Specialized healthcare research that bridges the gap between clinical data and real-world lived experience
We go beyond traditional research to provide predictive insights that solve your toughest business challenges
Mindspot is a premier marketing research and strategic consultancy that transforms human complexity into decisive business action. Headquartered in Orlando, Florida, we lead a “Human Renaissance” by combining 20 years of rigorous methodology with the senior-level intuition required to build confident strategies for global brands.

We provide the high-level Decision Intelligence and marketing research necessary for leadership in complex markets. Our team specializes in deep-dive studies on buyer criteria, competitive positioning, and market feasibility. We ensure every data point is defensible and provides the intelligence required for global brands to make smarter business decisions with total confidence.

Identify "moments of truth" through behavioral analysis and journey mapping. We help protect your competitive edge with longitudinal brand equity tracking and data-driven voice-of-the-customer insights. Understanding the customer journey provides the Decision Intelligence needed to build a sustainable and evidence-based business strategy.

Our specialized protocols capture lived experiences and treatment decision pathways for healthcare providers and patients. We facilitate patient-focused understanding for various stages of drug development, ensuring compliance with the 21st Century Cures Act. This human-centered intelligence bridges the gap between clinical data and real-world application.

As leaders in In-Home Usage Testing (iHUT) and packaging evaluations, we manage the full logistics lifecycle. Our proprietary Qual-Quant format combines statistical confidence with the deep human "why" behind product interaction. This unique methodology provides the Decision Intelligence required for successful formulation changes and product launches.
“I count on Mindspot for innovative approaches to many of my research needs...”

“Lynnette and her team are the ultimate professionals, they are our go to group for extensive market research...”
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“Mindspot was able to lead a group of independent thinking high level executives through a new company naming and branding process...”
“The informational value I received through the online focus groups far surpassed other methods and at a fraction of the cost and time...”
"Working with Mindspot Research has provided our company with valuable insight...”
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“Mindspot did a fantastic job in assisting us in developing our customer satisfaction survey...“
“Their understanding, clear communication, insight, resources, and ability to glean pertinent information and compile it into a useful tool were invaluable. ”
“Our experience working with Mindspot has been outstanding. From the start, their team showed a strong understanding of our distinct needs as a leading home builder in the Dallas-Fort Worth area. They offered invaluable insights into best practices for data collection and analysis tailored specifically for new home buyers. Mindspot’s meticulous survey design allowed us to capture highly relevant and actionable data, while their advanced analytical capabilities revealed insights we may have otherwise overlooked. Communication was seamless throughout, with regular updates and a collaborative approach that kept us confident at every step. We are genuinely impressed with their professionalism, expertise, and commitment to supporting our goals. We highly recommend Mindspot to any organization looking to harness data-driven insights for community planning and enhancement.”
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