Mindspot is a global full-service marketing research company headquartered in Orlando, Florida. Offering innovative marketing research methodologies to get our clients answers. Mindspot is in the business of providing strategic marketing research solutions since 2006. Our online focus groups were one of the first-to-market focus groups using the online methodology.
The Team at Mindspot are experts in Business to Business Marketing Research and Consumer Research. Mindspot’s offers include Customer Experience Research and Design, using insights to drive strategy in the C-level and Executive Suites, Strategic Visioning with our Ideation Workshops, Creative Branding & Positioning, and Merger and Acquisition (M&A) Guidance all based on our core competency of Marketing Research and Business Analytics.
Mindspot Inc., doing business as Mindspot Research is headquartered in Orlando, Florida, and is certified by the state of Florida as a 100% Female/Minority Owned Business.
We make research an art form. Our research team knows Quantitative, Qualitative, Statistical Analysis, and Consumer Behavior like the back of their hands. We guarantee, if you have questions that need to be answered, we can find the solution. With a statistical significance that you can take to the bank.
Knowing your customer’s perspective of your brand is worth its weight in gold. Understanding and building a business strategy based on data-driven voice of the customer and customer insights increases your chances of success. Our Customer Experience Expertise and Customer Experience Analytics can help you improve your business focus and solve problems.
We offer a proven methodology called MindTrack™ which includes customer, employee and supplier surveys with executive interviews for a comprehensive feedback loop. We also provide Voice of Customer Analysis, Customer Satisfaction and Key Performance Indicators, Six Sigma project identification, Focus Analysis as well as Customer Advisory Boards, and Customer Behavior.
The conscientious and caring team at Mindspot are familiar with the FDA’s 21st Century Cures Act. Using a variety of qualitative and quantitative research methodologies we facilitate and collect Patient-Centered understanding, feedback and input for various stages of Patient-Focused Drug Development.
Here’s the thing, coming up with the next new thing isn’t easy. But we can make it look easy. Our Innovation Workshop and Creativity Training teaches your team to be out of the box thinkers.
We use an algorithm to determine the best creative team composition and apply methodology and process discipline to ensure you get the ideas that truly have the potential to grow your business. When matched with our Strategic Planning Workshop, we take those out of the box creative ideas and turn them into action.