When naming a company, developing a new product or brand, or expanding into a new market, research can provide insight into the market and even define the market. It can help you determine if a need for your product exists and establish the best market positioning in your customer’s mind relative to the competition. No one wants the customer to think it’s a tomato when it’s a carrot.
Use our process to:
“Mindspot was able to lead a group of independent thinking high-level executives through a new company naming and branding process that resulted in a descriptive company name along with a successful brand launch at the National Retail Federation’s Big Show.”
-CFO Diamond B
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