Market Feasibility Analysis – New Products or New Services

We provide a methodology for analyzing the viability of your idea. This type of marketing research is occasionally referred to as a “Sanity Check” or “Sanity Testing.” It is generally considered to be a good idea to investigate the potential positive and negative outcomes of investing too much time, too much money or both in an unproven concept.


Our Marketing Feasibility Service typically focuses on the marketing and economic component of feasibility. There are typically five components: Technical, Economic, Legal, Operational, and Scheduling. Often abbreviated TELOS. We focus on informing the decision from a customer-driven model. Our new product or service assessment provides the necessary insights to make your decision. 

We typically deliver:

  An assessment of the potential market for your product or service

  Uncover unmet needs and discover if a need exists

  Evaluate the ease of market entry

  Estimate the size of the market

  Inform potential volume

  Provide costing information, ideas and variables based on relative demand

  Identify tangential opportunities (new products & services, hot topics, enhancements, unmet consumer needs, potential threats)

  Uncover and mitigate problems

  Quantifiable opportunities financially model and forecast your potential market

  Reduce risk and increase probability of in-market success

The Smarter Business Blog by Mindspot has an interesting article called
Determining Market Feasibility for New Products if you would like to read more.

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