Mindspot Leader and CEO
A Montana native, Lynnette Leathers brings to the table 20+ years of Marketing Research and Focus Group moderating experience and has both LEAN and Six Sigma Green Belt Certifications. She’s a published author on the topic of linking Six Sigma to your Customer Satisfaction Process. Lynnette has served on Boards and is a Past President of the American Marketing Association of Central Florida.
Lynnette created Mindspot – a team of strategists, social scientists, researchers, thinkers, storytellers, artists and even some dreamers. She is a Lead Moderator @Mindspot for Focus Groups, Individual Interviews and Executive Interviews as well as a Lead Workshop Facilitator and Strategist. Lynnette has overseen the overall health of the business by creating and sustaining value that has stood for more than a decade.
Throughout Lynnette’s professional journey, she has worked for notable international companies like Kellogg’s, as the Manager of Kid’s Market Research, on brands like Frosted Flakes, Corn Pops, Apple Jacks, and Fruit Loops. She knows Marketing!
Lynnette’s areas of expertise include CPG, FMCG, Kids, Chronic Illness/Health Issues, B2B, Logistics, supply chains and organizations. She has managed research in 42 countries and has a strong background in international research.
When it comes to moderating, Lynnette has an easy, comfortable and practiced style –she’s moderated over 1,000 groups, then she stopped counting. It’s not easy to rattle Lynnette and she easily manages even the most difficult groups. She possesses a unique ability to bring a level of energy and creative thought in every conversation.
- TUCK – WBENC Executive Program,
The Tuck School of Business at Dartmouth
- Master of Business Administration, (MBA) University of Montana, Missoula
- Bachelor of Science in Business Administration, (BSBA) Montana State University, Bozeman