Mindspot

A global full-service marketing research company.

About

Mindspot Research

The team at Mindspot, Inc. conducts business in North America, Latin America, Asia-Pacific, and Europe. Mindspot is a Full-service, technology-driven online research company. Mindspot brings Innovative solutions that reach today’s fast-paced market. Mindspot’s Unique Hybrid Research Solutions for Business to Business (B2B), Business to Government (B2G) and Business to Consumer (B2C) customers.

Proven, fast and reliable results with multiple language capabilities. We get you the answers you need by using innovative qualitative, quantitative and mixed online research methodologies 

What we can do for you:

  Provide actionable results and

     recommendations to improve your

     business

  Bring innovation to your research

  Supply actionable insights to

     drive your business

  Save you time and money $

  Show our value with every project

Mindspot is certified by the state of Florida as a 100% Female/Minority Owned Business. 

Mindspot Research Mission Statement

Uncovering Business Changing Insights That Help Our Customers Win

Mindspot specializes in online marketing research. We’ve been providing our custom marketing research solutions since we started our firm in 2006 -now we’re experts! Our online focus groups were one of the first available focus groups using the online methodology. We conduct online focus groups with diverse audiences made up of both consumers and business people.

Management Team

The team at Mindspot specializes in thinking fast and using rapid online responses. This provides our clients with rich consumer insights. Typical projects for the market research team at Mindspot are online advertising testing and online copy testing. Mindspot offers questionnaire design and development, programming, hosting and analysis. We can even include advanced statistical testing. We can also recommend the optimal number of people to survey. Our team then designs a research study that will deliver valuable insights to help your business. Whatever your research needs are we relish the opportunity to help you meet your business objectives.

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Lynnette Leathers

Mindspot Leader and CEO

A Montana native, Lynnette Leathers brings to the table 20+ years of Marketing Research and Focus Group moderating experience and has both LEAN and Six Sigma Green Belt Certifications. She’s a published author on the topic of linking Six Sigma to your Customer Satisfaction Process. Lynnette has served on Boards and is a Past President of the American Marketing Association of Central Florida.

Lynnette created Mindspot – a team of strategists, social scientists, researchers, thinkers, storytellers, artists and even some dreamers. She is a Lead Moderator @Mindspot for Focus Groups, Individual Interviews and Executive Interviews as well as a Lead Workshop Facilitator and Strategist. Lynnette has overseen the overall health of the business by creating and sustaining value that has stood for more than a decade. 

 

Throughout Lynnette’s professional journey, she has worked for notable international companies like Kellogg’s, as the Manager of Kid’s Market Research, on brands like Frosted Flakes, Corn Pops, Apple Jacks, and Fruit Loops. She knows Marketing!

 

Lynnette’s areas of expertise include CPG, FMCG, Kids, Chronic Illness/Health Issues, B2B, Logistics, supply chains and organizations. She has managed research in 42 countries and has a strong background in international research.

 

When it comes to moderating, Lynnette has an easy, comfortable and practiced style –she’s moderated over 1,000 groups, then she stopped counting.  It’s not easy to rattle Lynnette and she easily manages even the most difficult groups. She possesses a unique ability to bring a level of energy and creative thought in every conversation.

 

EDUCATION

  • TUCK – WBENC Executive Program, 

The Tuck School of Business at Dartmouth 

  • Master of Business Administration, (MBA) University of Montana, Missoula 
  • Bachelor of Science in Business Administration, (BSBA) Montana State University, Bozeman

Managing Director

A strategic marketing professional, Jeanne Campbell has a wealth of experience in research, corporate communications and marketing.  With an agency background, Jeanne spent years strategically building and managing marketing efforts for a diverse range of clients.  Her areas of expertise include Entertainment, Hospitality, Restaurant, B2B, and Supply Chain Logistics.  

Believing great strategy is informed by great data Jeanne’s career naturally gravitated to Mindspot where she has had the pleasure of producing strategically designed research for the past eight years.

 

Operations minded – Jeanne knows how to make Client’s operations and marketing integrate seamlessly. Jeanne loves numbers but recognizes the value of listening and understanding the story behind the numbers. She always aims to answer that all-important question – why; and she asks it a thousand different ways!  As a senior member of the Mindspot team Jeanne moderates online and in-person focus groups and IDIs.

 

Jeanne is meticulously organized with a directive, yet conversational moderating and management style. She is approachable and accommodating in working with research participants and seeks to make the time spent talking as productive as it is easy. When Jeanne is leading research groups, clients can rest assured that business objectives will be reached, participants will be at ease, and conversations will keep flowing. Jeanne has moderated more than 650 Focus Groups.

 

EDUCATION

  • Bachelor of Business Administration, (BBA) – Major in Marketing, Gerald Schwartz School of Business and Information Systems, St. Francis Xavier University, Antigonish, NS

Client Testimonials

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