Who is Mindspot and what do we do for you?

Mindspot knows that the driving force behind the sustainable leverage of a business is understanding the experiences and stories of its customers. It is our job to tell those stories. As a team of strategists, social scientists, researchers, thinkers, story-tellers, and even some dreamers, we will work together to ensure the questions you have, have answers that are actionable. Experts in B2B Research and Consumer Insight Research, Mindspot’s offers include Customer Experience Research and Design, using insights to drive strategy in the C-level and Executive Suites, Strategic Visioning with our Ideation Workshops, Creative Branding, and Marketing Research.

Mindspot™ Services, Tools, and Products that give you what you need and want.

Customer Experience

  • Consumer and Customer Behavior, Perception, and Emotion
  • Voice of Customer
  • Customer Satisfaction, Customer Key Performance Indicators (KPIs)
  • Customer Needs Analysis, Customer Needs Assessments
  • Customer Profiles, Day in the Life of Your Customer (Video/IRL)
  • Customer Advisory Board – Creation, Moderation, Facilitation
  • CustomerForward® – Business and Marketing Research Planning and Consulting, Project Governance, Virtual Project Management, Project Coaching.

Marketing Research

   – Qualitative

  • Focus Groups, Ideation Sessions, Customer Advisory Boards
  • Online Focus Groups, Virtual Ideation Sessions, Customer Online Advisory Boards
  • Interviews – One-on-One, Skype, Top-to-Top, Executive, Consumer, Individual

  – Quantitative

  • Advertising Testing, Ad Testing, Commercial Testing, Anamatic Testing (via Embedded Videos, Streaming)
  • Image Continuity and Congruency Services
  • Concept Testing, Market Testing, Proof of Concept
  • Package Testing, Product Testing
  • Econometric Testing
  • Copy Testing, Text Highlighter, Three Pen Test
  • Surveys – Employee, Customer, Client, Executive, Consumers, Teens, Tweens, and Kids
  • Online Surveys – Employee, Customer, Client, Executive, Consumers
  • MindTrack® – Consumer, Client, Customer Satisfaction and Loyalty, Six Sigma Analysis, Net Promoter Score (NPS), Key Driver Analysis
  • Marketing Research Plans, Continuous Customer Feedback Loops, Innovation Process
  • AB Testing, Pre and Post Measurements, Media and Marketing ROI, Website Usability Testing

  – Statistical Analysis

  • Choice Modeling, Discrete Choice Modeling, Conjoint Analysis, TURF Analysis, Decision Trees, Price Modeling
  • Modeling Simulation
  • Customer Segmentation, Consumer Segmentation (Multi-Variant, Cluster, Factor, Discriminate, Regression, and Correlation Analysis)

Behavioral Analysis

  • Motivational Analysis, Behavioral Marketing Analysis, Behavioral Marketing
  • Observational Research, Ethnographies/Ethnographic Research, Video Customer Profiles
  • Social Behavior Analysis, Social Media Analysis

Kid Research

  • Parent and Kid Testing, Compliance

Patient Centered Needs Research

  • Qualitative Patient Needs Exploration, One-to-One In-depth Patient Interviews, Patient Diaries
  • Quantitative Patient Surveys, Clinical Study Evaluations, Patient-centered Clinical Trial Design

C-Level and Executive Services

  • Value Chain Mapping
  • Merger and Acquisition (M&A) Guidance
  • Market Feasibility, Decision Analysis, Go/No Go Criteria, Market Sizing, and Customer Retention Assessment (for instance M&A) MindOnline™
  • Customer Journey Mapping, Linking your Customer Journey to your Value Chain to create the optimal Customer Experience
  • Executive Board Moderation, Investor Board Moderation
  • Top-to-Top Executive Interview, Ideation Sessions
  • MindTrack® Executive – Organization Value vs Cost Assessment
  • Executive Research Concierge

Operational Excellence

  • Organizational Design
  • Organizational and Process Efficiencies, Key Performance Indicators (KPIs)
  • Process and Capability Maturity Assessments
  • Six Sigma Project Identification

Strategic Visioning

  • Strategic Planning Workshop – Culture, Values, Mission, Vision, Goals, Objectives
  • Innovation Workshop, Creativity Training
  • Project Prioritization

Creative Branding

  • Provide creative insights for your new company brand
  • Brand Positioning Testing, Tagline Development, Tagline Testing
  • Brand Audit, Brand Development, Brand Architecture, Brand Story, Brand Re-positioning Assessment
  • Naming & Branding Research

Have more questions?  Give us a call @+1 407.730.4603…let’s Brainstorm for your Mindspot® Solution!

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