By definition, concept testing is the process of using quantitative methods to evaluate consumer response to a product idea prior to the introduction of a product to the market. Concept testing can also include qualitative research, such as online focus groups. Qualitative research, like focus groups aids in developing concepts, ideas, or finding better ones before testing. Supplementing with online focus groups is useful to learn more after quantitatively concept testing.
Online research is an ideal way to explore a number of different concepts and an ideal place to begin including consumer insights in your concept development. When the number of concepts is narrowed down using online concept testing it can provide quantifiable consumer insights to inform which concepts will drive purchase intent and usage.
The team at Mindspot Research will translate the consumer data into real consumer insights to help your new products or services succeed. Concept testing prior to going to market is a key step in reducing in-market risk.
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