Marketing Research for Concept Development and Concept Testing are core service offers at Mindspot Research. We have learned over the years, that it’s helpful to utilize marketing research at the concept…
Read MoreThe Team at Mindspot Research surveyed a representative sample of 1,000 consumers in the United States for our 2021 Behavior Insights Study. We found that behaviors shifted in a year…
Read MoreMindspot Research updated the article, Benefits of Reshoring-Bringing Manufacturing back to the USA on April 17, 2020. When manufacturing jobs move overseas we wondered if total landed costs are considered….
Read MoreWhy are some companies, brands and concepts successful while others fall flat? Are some ideas just better than others? Is it strictly the hard work and determination of their founders…
Read MoreThe 10 Business Lessons I Learned From My First Start-Up I still use almost every day. Since then I’ve started a successful marketing research company and realized that I am…
Read MorePredictive Analytics and Modeling Increase Your Odds of Winning written by Lynnette Leathers the CEO of Mindspot Research was originally published in Greenbook a publication serving the Marketing Research Industry…
Read MoreYou can learn to fly at the library Since the OCLS became a Mindspot Client we have learned that you can learn to fly, record an album, be entertained or…
Read MoreCritical Steps for Market Feasibility Analysis Conducting a Market Feasibility Analysis for new products is a critical step in the product development process, sizing the potential market, and ultimately determining…
Read MoreHow was the polling wrong? Nearly every large political pollster got the outcome of the 2016 Presidential Election between Hillary Clinton and Donald Trump wrong. And, there are many people…
Read MoreMy goal this afternoon was to write an article about five frogs based on the book Eat that Frog! The book by Brian Tracy My long-term business coach, Alicia Marie…
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