Why are some companies, brands and concepts successful while others fall flat? Are some ideas just better than others? Is it strictly the hard work and determination of their founders or is it something else? I found myself asking these questions while observing READ MORE

The 10 Business Lessons I Learned From My First Start-Up I still use almost every day. Since then I’ve started a successful marketing research company and realized that I am a serial entrepreneur. My firm Mindspot Research has been going strong for 13 READ MORE

Predictive Analytics and Modeling Increase Your Odds of Winning written by Lynnette Leathers the CEO of Mindspot Research was originally published in Greenbook a publication serving the Marketing Research Industry Predictive analytics allow predictions on future behavior by using historical data. Applications for READ MORE

You can learn to fly at the library Since the OCLS became a Mindspot Client we have learned that you can learn to fly, record an album, be entertained or take advantage of a plethora of ways to improve your life at the READ MORE

Critical Steps for Market Feasibility Analysis Conducting a Market Feasibility Analysis for new products is a critical step in the product development process, sizing the potential market, and ultimately determining market feasibility. There are typically five components to a Feasibility Analysis: Technical, Economic, READ MORE

How was the polling wrong? Nearly every large political pollster got the outcome of the 2016 Presidential Election between Hillary Clinton and Donald Trump wrong. And, there are many people who want to understand how this happened. We compiled our top five reasons READ MORE

My goal this afternoon was to write an article about five frogs based on the book Eat that Frog! The book by Brian Tracy My long-term business coach, Alicia Marie the owner of People Biz taught me about identifying five frogs and then READ MORE

I recently attended a conference in New Orleans on software applications that help measure the customer experience focusing on Net Promoter Score (NPS). New Orleans has an abundance of great food and friendly people. As well as an atmosphere where drinking at any READ MORE