How Agile Research Helps Brands Navigate Shifting Consumer Behavior As Hurricane Season 2025 approaches, forecasts from NOAA and other agencies are already predicting above-average storm activity across the Atlantic and…
Read MoreWhat NPS Alone Can’t Tell You Your Net Promoter Score (NPS) gives you a snapshot of customer sentiment, but it’s just the beginning. To truly understand what drives loyalty, retention…
Read MoreWhy the Voice of the Customer (VoC) Matters Recently, a national retail brand came to us with a puzzling issue: despite offering competitive pricing and solid customer service, their repeat…
Read MoreBeyond Tax Season As tax season wraps up businesses across industries take a closer look at their bottom line, and for good reason. April isn’t just about reconciling last year’s…
Read MoreMarketing Research Can Help Retain More Customers Customer retention is a common challenge faced by many businesses. The reasons why customers leave can vary significantly, but understanding the ‘why’ is…
Read MoreMastering Price Sensitivity: How to Optimize Pricing Strategies in 2025 and Beyond Setting the right price for your products or services isn’t just about covering costs, it’s about understanding consumer…
Read MoreGaining a Competitive Edge with Primary Research In today’s data-driven world businesses rely on insights to make informed decisions. However, not all data is created equally. While synthetic data (computer-generated…
Read MoreHow Marketing Research Can Help Brands Navigate It In today’s streaming-driven world, entertainment consumption has skyrocketed but so has the cost of keeping up. Welcome to the era of “streamflation.”…
Read MoreUnderstanding the Evolving Consumer Landscape The world of consumer behavior is in constant flux. By 2025, the shifts we’re already seeing will solidify, creating a landscape where personalized experiences, seamless…
Read MoreMarketing Research Highlights As 2024 comes to a close, we reflect on an incredible year full of groundbreaking trends and insights. Throughout the year, we observed significant shifts in consumer…
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