There are 10 Business Lessons I Learned From My First Start-Up. Since then I’ve become a serial entrepreneur and my current business Mindspot Research has been going strong for 13 years now. This story is about how I got here – it’s about READ MORE

Predictive Analytics and Modeling Increase Your Odds of Winning written by Lynnette Leathers the CEO of Mindspot Research was originally published in Greenbook a publication serving the Marketing Research Industry The practice of predictive analytics allows us to make predictions on future behavior READ MORE

Since the OCLS became a Mindspot Client we have learned that you can learn to fly, record an album, be entertained or take advantage of a plethora of ways to improve your life at the library. You may think saying that you can READ MORE

Conducting a Market Feasibility Analysis for new products is a critical step in the product development process, sizing the potential market, and ultimately determining market feasibility. There are typically five components to a Feasibility Analysis: Technical, Economic, Legal, Operational, and Scheduling and it READ MORE

With nearly every large political pollster getting the outcome of the United States 2016 Presidential Election between Hillary Clinton and Donald Trump wrong there are many people who want to understand how this happened. We compiled our top five reasons that the polling READ MORE

My goal this afternoon was to write an article about five frogs. My long-term business coach, Alicia Marie the owner of People Biz taught me about identifying five frogs and then eating them every day. It’s metaphorical, of course. She also sent me READ MORE

I recently attended a conference in New Orleans on software applications that help measure the customer experience focusing on Net Promoter Score (NPS). New Orleans has an abundance of great food, friendly people and an atmosphere where drinking at any time of day READ MORE

Leadership Lessons can come from unlikely places. My neighborhood was the unlikely place I learned 10 valuable leadership lessons applying not only to business but life. Things aren’t going like I would like in my neighborhood. It’s a great location, with great people READ MORE