You can change your life at the Orange County Library System (OCLS)

You can learn to fly at the library Since the OCLS became a Mindspot Client we have learned that you can learn to fly, record an album, be entertained or…

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In-person Focus Groups are Challenged by the Benefits of Online Research

Recently Greenbook published a blog by Greg Heist about five things that will become obsolete in marketing research. As a technology-driven online research company, we are digging on this blog….

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Online Focus Groups – Focus on the group, not the location…

Whether you’ve actually conducted one or not, you’re probably familiar with focus groups through commercials or TV shows: A group of people sitting around a table engaging in discussion about…

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Does Marketing Research Have a Responsibility to Society?

Marian Wright Edelman said, “If you don’t like the way the world is, you change it. You have an obligation to change it. You just do it one step at…

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Warming Up A Cold Call – Online Focus Group Recruiting

My name is Elizabeth and I am the new contributing blogger for Mindspot Research and Business Solutions. Hopefully, I can give some advice that is sometimes witty, possibly charming, helpful,…

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