marketing research Archives

20 Years of Strategic Insights: The Mindspot Story

Think back to August 2006. The iconic Motorola Razr flip phone was the coolest tech in your pocket. Myspace was the king of the internet, and a young, invite-only platform…

Brand Perception Tracking That Drives Results

Your brand’s reputation grows in the minds of your customers and is built through every connection you make. Whether you’re launching, rebranding, or refining your strategy, understanding…

Marketing Research is Your Secret Weapon

Marketing research empowers businesses to make smart choices about their products, services, and marketing plans by gathering and analyzing data on markets and consumers. Dive deeper into marketing research with…

10 Business Lessons From My First Start-Up

The 10 Business Lessons I Learned From My First Start-Up I still use almost every day. Since then I’ve started a successful marketing research company and realized that I am…

The Top Five Reasons Polling Failed to Predict the 2016 Presidential Election

How was the polling wrong? Nearly every large political pollster got the outcome of the 2016 Presidential Election between Hillary Clinton and Donald Trump wrong. And, there are many people…

The Uberization of Marketing Research

Over the last few months the team at Mindspot headquarters has been thinking. When I say thinking, I mean dreaming, analyzing, discussing, and revisiting the drawing board over and over…

Cable, Bundled Contracts, and Linear TV are Ripe for Disruption

The Mindspot Research theme for the month of June is disruption. To disrupt is aptly a transitive verb defined as to break apart; to throw into disorder. And we believe…