Jeanne Campbell: Managing Director & Senior Moderator

Jeanne Campbell believes that great strategy is only as strong as the data behind it. As the Managing Director at Mindspot for over 15 years, she bridges the gap between complex data and seamless marketing integration.

Jeanne is a Senior Moderator specializing in both online and in-person focus groups, as well as In-Depth Interviews (IDIs).

Data-Driven Strategy & Operational Excellence

With an “operations-first” mindset, Jeanne excels at helping clients turn research findings into actionable business processes. She is known for her ability to look beyond the numbers to find the “story” and the “why” behind consumer behavior.

• Methodology: Expert in meticulously organized, strategically designed research studies.

• Style: A directive yet conversational moderating approach that keeps participants at ease and conversations productive.

• Experience: Like Lynnette, Jeanne is a veteran of the field, having moderated over 1,000+ focus groups.

 Professional Focus

Jeanne ensures that every research project reaches its business objectives by fostering an approachable environment for participants. Her management ensures that Mindspot’s internal operations and client deliverables remain high-energy and high-quality.

Education

• Bachelor of Business Administration (BBA), Major in Marketing – Gerald Schwartz School of Business and Information Systems, St. Francis Xavier University