Behavior Insights: The Good, The Bad, and The Interesting

The Team at Mindspot Research surveyed a representative sample of 1,000 consumers in the United States for our 2021 Behavior Insights Study. We found that behaviors shifted in a year…

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Internet of Things

Imagine a world in which products are notifying the consumers of when maintenance is due and prospect customers are reached directly with advertising that matches their already established trends, likes,…

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4 Ways to Predict Disruption in Your Brand

Humans, as a species, typically avoid change. As creatures of habit, we often seek to minimize the rift disruption often brings. As a result, when disruption occurs, we tend to…

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