The Big Easy: Customer Effort

I recently attended a conference in New Orleans on software applications that help measure the customer experience focusing on Net Promoter Score (NPS).New Orleans has an abundance of great food…

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Mindspot Research Survey Doctor: Key Driver Analysis

 Key Driver Analysis- More than a simple survey Sometimes you need more than a simple survey. Key drivers are factors that influence or “drive” the outcome for a business or…

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At Mindspot Research We Take Surveying Surveys Seriously

At Mindspot Research we take surveying and market research surveys seriously. When determining your target audience or gauging their perception of your product or service, a well designed, carefully thought…

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