It’s a Small World After All: 2013 The Year in Review

Facebook has “the year in review” feature promoted on your Facebook home page, and if you have a Facebook page and have logged in this month, you may have seen…

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Mindspot Research Survey Doctor: Questionnaire Design Order Bias

The Survey Doctor says, “the right questions eliminate order bias” There are many opportunities to introduce response bias into marketing research survey design. The Survey Doctor encourages removing order bias…

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Business Ethics and Ethical Drift

Business Ethics. It’s a college course, a magazine, a journal, a type of governance and a philosophy. Consider for a moment for yourself and your business if your ethics are…

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Goodbye Summer Reruns and Cable Reality TV, the New Fall TV Season is Here!

They’re back! The first day of the Fall TV lineup has begun for the 2013-2014 season kicking off this Monday, September 24th. Right out of the ratings gate, NBC “wins…

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Is it Back to School Advertising Time Already?

Just when you are finally adjusting to the summer heat; the commercials, advertisements and new store displays bombard you. Who hasn’t seen the chalkboard or book bag promo? Even the…

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In-person Focus Groups are Challenged by the Benefits of Online Research

Recently Greenbook published a blog by Greg Heist about five things that will become obsolete in marketing research. As a technology-driven online research company, we are digging on this blog….

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Hispanic America is a Powerful Growing Market

As we gear up to celebrate the Red, White and Blue for the 4th of July, it’s not only Americans born in the USA who celebrate but also Hispanic America….

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Tesla Motors is Disrupting Current Business Models and Embracing Showrooming

Mindspot Research has posted a white paper about a phenomenon called Showrooming. This occurs when people shop in-store and then purchase online. We chose Tesla Motors as an example of…

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Cable, Bundled Contracts, and Linear TV are Ripe for Disruption

The Mindspot Research theme for the month of June is disruption. To disrupt is aptly a transitive verb defined as to break apart; to throw into disorder. And we believe…

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The David Bowie Innovation Process

We Can Learn a lot about Developing an Innovation Process from David Bowie. I’m not kidding. An unlikely place I found a way to re-invent my innovation process was reviewing…

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