Blog Archives

Future-Proofing for the AI Era: Mindspot Research AI Insights

Strategic AI Insights from the Chicago Executive Workshop Innovation at Mindspot Research is driven by a commitment to staying at the forefront of the industry. CEO Lynnette Leathers and Managing…

2025 Marketing Research Year in Review

As 2025 comes to a close, we’re taking a moment to reflect on the shifts, challenges, and breakthroughs that shaped this year in marketing research. It was a year defined…

Brand Perception Tracking That Drives Results

Your brand’s reputation grows in the minds of your customers and is built through every connection you make. Whether you’re launching, rebranding, or refining your strategy, understanding…

Positioned for Success: Product Positioning That Works

How Product Positioning Drives Growth Product positioning is more than a catchy tagline or a spot on the shelf—it’s how your brand lives in the minds of your customers. In…

Taylor Swift’s Marketing Playbook for Enterprise Brands

From Stadiums to Boardrooms: Lessons You Can Steal to Win Loyalty Taylor Swift doesn’t just sell out stadiums; she builds movements. Her ability to reinvent her brand, nurture emotional connections,…

Are You Asking the Right Questions? Why Survey Design Matters More Than Ever

Asking Better Questions for Better Decisions In today’s data-driven world, brands are collecting feedback faster than ever. But the real question is—without effective survey design, are you really getting the…

The Beauty of Trust

Why Transparency and Values Drive Today’s Skincare and Cosmetic Choices Today’s beauty consumers aren’t just buying products, they’re buying into a brand’s story, values and promises. From clean ingredients to…

Summer Consumer Insights That Drive Results

Summer Strategy As temperatures rise, so do opportunities to better understand your customers. Summer isn’t just about vacations and ice cream trucks—it’s a high-stakes season for retailers, restaurants, travel brands…

Building Trust in Healthcare Brands

What Today’s Patients Expect Before They Commit In an industry where credibility can literally be a matter of life and death, trust in healthcare brands has never been more critical….