Google Wished me a Happy Birthday!

Google wished me a Happy Birthday today by having a special Google Doodle—my home page is set as a default home page to Google. When I clicked on the Google…

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The Uberization of Marketing Research

Over the last few months the team at Mindspot headquarters has been thinking. When I say thinking, I mean dreaming, analyzing, discussing, and revisiting the drawing board over and over…

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Top ten list of most popular words 2014

The top ten list of most popular words for 2014 might surprise you because of how much the list is driven by what’s in the news and what’s being advertised….

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Internet of Things

Imagine a world in which products are notifying the consumers of when maintenance is due and prospect customers are reached directly with advertising that matches their already established trends, likes,…

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4 Ways to Predict Disruption in Your Brand

Humans, as a species, typically avoid change. As creatures of habit, we often seek to minimize the rift disruption often brings. As a result, when disruption occurs, we tend to…

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Mindspot Research Survey Doctor: Key Driver Analysis

 Key Driver Analysis- More than a simple survey Sometimes you need more than a simple survey. Key drivers are factors that influence or “drive” the outcome for a business or…

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Mindspot Research Survey Doctor: Net Promoter Score (NPS)

Let’s talk about NPS A Net Promoter Score (NPS) is a measure used to determine the strength or weakness of the customer relationship. Traditionally, Net Promoter Scores are considered a component…

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Mindspot Research: Determining Market Feasibility for New Products

A Market Feasibility Analysis is a critical step for new products and services Conducting a Market Feasibility Analysis for new products is a critical step in the product development process,…

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Every Useful App Changes Something

Every useful App changes something and it might not be what you think. Functional Apps can displace entrenched processes or products and change how we go about business and our…

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Facebook Past, Present and WhatsApp

Dunbar’s Number Facebook Past, Present and WhatsApp…On September 8th, 2009 I posted a blog titled, “How Many Friends are Too Many Friends?”  The topic was about how many friends a…

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