A Marketing Masterclass Delivered by a Superstar The world of women’s basketball has been buzzing with the phenomenon known as “The Caitlin Clark Effect.” This rising star, drafted first overall…
Read MoreGeneration Alpha is the generation of children born between 2010 and 2025. They are the first generation to be born entirely in the 21st century and are growing up in…
Read MoreMindspot Research specializes in gathering data from consumers. We asked a representative sample of 400 people in the United States about AI, CHATGPT, and Generative AI in our most recent…
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December 15, 2022
Granting 12 Days of Wishes to Those in Need In the spirit of giving this holiday season, Mindspot Research is granting twelve wishes. The first four special wishes help foster…
Read MoreMarketing Research for Concept Development and Concept Testing are core service offers at Mindspot Research. We have learned over the years, that it’s helpful to utilize marketing research at the concept…
Read MoreThe Team at Mindspot Research surveyed a representative sample of 1,000 consumers in the United States for our 2021 Behavior Insights Study. We found that behaviors shifted in a year…
Read MoreMindspot Research updated the article, Benefits of Reshoring-Bringing Manufacturing back to the USA on April 17, 2020. When manufacturing jobs move overseas we wondered if total landed costs are considered….
Read MoreWhy are some companies, brands and concepts successful while others fall flat? Are some ideas just better than others? Is it strictly the hard work and determination of their founders…
Read MoreThe 10 Business Lessons I Learned From My First Start-Up I still use almost every day. Since then I’ve started a successful marketing research company and realized that I am…
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