Google wished me a Happy Birthday today by having a special Google Doodle—my home page is set as a default home page to Google. When I clicked on the Google Doodle it defaulted to my Google+ page reminding me that it is my READ MORE

Enterprise-wide data is the idea of taking data often housed in silos across the business and using it to create a comprehensive picture. But here’s the thing, effectively using enterprise-wide data can increase your profit margin. If you haven’t considered your big-data initiative READ MORE

Over the last few months the team at Mindspot headquarters has been thinking. When I say thinking, I mean dreaming, analyzing, discussing, and revisiting the drawing board over and over again. The industry of insights and data is changing. But of course, we READ MORE

The top ten list of most popular words for 2014 might surprise you because of how much the list is driven by what’s in the news and what’s being advertised. Websites like Dictionary.com and Merriam Webster’s rank words by the number of look-ups READ MORE

Imagine a world in which products are notifying the consumers of when maintenance is due and prospect customers are reached directly with advertising that matches their already established trends, likes, preferences, and purchasing history, ensuring a 100% click through rate. This world is READ MORE

Humans, as a species, typically avoid change. As creatures of habit, we often seek to minimize the rift disruption often brings. As a result, when disruption occurs, we tend to react confused, caught off guard, or put-out by new rules to an old READ MORE

Sometimes you need more than a simple survey. Key drivers are factors which influence or “drive” the outcome for a business or organization. Often there is an opportunity to conduct a Key Driver Analysis when conducting Customer Satisfaction and Loyalty surveys or marketing READ MORE

A Net Promoter Score (NPS) is a measure used to determine the strength or weakness of the customer relationship. Traditionally, Net Promoter Scores are considered a component of Customer Loyalty. A Net Promoter Score -NPS is all about how many of your customers would READ MORE