Survey Design – Asking the Right Questions

Carefully considering the questions used in a questionnaire is one of the most important ways to get quality answers. Regardless of the type of marketing research, you are conducting, whether…

Read More

Survey Design and Tips on How to Ask a Good Question

But (there is always a but), the survey has to be executed and analyzed correctly in order to be of measurable value to you or to your clients. Without measurement…

Read More

Email Saturation is Bringing Classic Marketing Back

Our society is on electronic communication overload and email saturation is bringing back snail mail as an effective marketing channel. According to a recent survey by Microsoft, Americans have three…

Read More

Hurricane Sandy- Did you have a plan? Check out our research

In late October, Hurricane Sandy, the 18th named storm and 10th hurricane of the 2012 Atlantic hurricane season, a category 2 hurricane at its peak, affected 24 states from Florida…

Read More

Exercise Your Right to VOTE!

It’s that time again to stand up and have your opinion counted – VOTE this election! Research shows the United States population over the age of 18 during the last…

Read More

The Truce Wall – A Global Conversation

Why wait until now to write about the 2012 Summer Olympics Games? I will just tell you. We all loved going home and watching the Olympics and then talking to…

Read More

3 Reasons I Love The Experience Cramming Trend

A typical online status update is not always as exciting as cliff jumping.  People are now actively seeking experiences in a shorter amount of time to feed their online status…

Read More

The Top Ten Most Popular Words

I love the accessibility of the internet. Information on any topic is literally a click or two away from being found and devoured. I adore scouring the World Wide Web…

Read More

Does Marketing Research Have a Responsibility to Society?

Marian Wright Edelman said, “If you don’t like the way the world is, you change it. You have an obligation to change it. You just do it one step at…

Read More

Impulse Response and Marketing Research – Are you in Control?

There is more than one way to obtain a person’s first impulse response. You might be thinking – um really? Well, people talk about neuroimaging now being used in research…

Read More