The Truce Wall – A Global Conversation

Why wait until now to write about the 2012 Summer Olympics Games? I will just tell you. We all loved going home and watching the Olympics and then talking to…

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3 Reasons I Love The Experience Cramming Trend

A typical online status update is not always as exciting as cliff jumping.  People are now actively seeking experiences in a shorter amount of time to feed their online status…

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The Top Ten Most Popular Words

I love the accessibility of the internet. Information on any topic is literally a click or two away from being found and devoured. I adore scouring the World Wide Web…

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Does Marketing Research Have a Responsibility to Society?

Marian Wright Edelman said, “If you don’t like the way the world is, you change it. You have an obligation to change it. You just do it one step at…

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Impulse Response and Marketing Research – Are you in Control?

There is more than one way to obtain a person’s first impulse response. You might be thinking – um really? Well, people talk about neuroimaging now being used in research…

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10 SEO Tips – What we don’t know about SEO

It can be three words – Search Engine Optimization or three letters –SEO. Those three words and letters are the source of weekly and sometimes daily frustration for me. Even…

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March Madness or Business Genius?

We are now into March Madness and the ratings of college basketball are at their peak for the year.  With 68 teams taking part in the NCAA Tournament, most of…

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Where does your organization’s inspiration come from?

You undoubtedly know of the devastation a recent bout of tornados has caused to some unfortunate towns and their inhabitants on Friday, March 2nd. Henryville, Indiana was one of the…

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Better Economic Indicator: Hemlines or Marketing Spend?

One of the peculiar, yet interesting, economic indicators over time (since 1926) has been to follow the change in the length of women’s hemlines … higher is good news for…

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Wow, $3 Million For Those Ads?

Great Super Bowl again this year (congrats Giants) … but, ugh, what happened to the ads this year?   The general consensus seems to be that, as a whole, this was…

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