They’re back! The first day of the Fall TV lineup has begun for the 2013-2014 season kicking off this Monday, September 24th. Right out of the ratings gate, NBC “wins…
Read MoreJust when you are finally adjusting to the summer heat; the commercials, advertisements and new store displays bombard you. Who hasn’t seen the chalkboard or book bag promo? Even the…
Read MoreRecently Greenbook published a blog by Greg Heist about five things that will become obsolete in marketing research. As a technology-driven online research company, we are digging on this blog….
Read MoreAs we gear up to celebrate the Red, White and Blue for the 4th of July, it’s not only Americans born in the USA who celebrate but also Hispanic America….
Read MoreMindspot Research has posted a white paper about a phenomenon called Showrooming. This occurs when people shop in-store and then purchase online. We chose Tesla Motors as an example of…
Read MoreThe Mindspot Research theme for the month of June is disruption. To disrupt is aptly a transitive verb defined as to break apart; to throw into disorder. And we believe…
Read MoreWe Can Learn a lot about Developing an Innovation Process from David Bowie. I’m not kidding. An unlikely place I found a way to re-invent my innovation process was reviewing…
Read MoreI’m not going to tell you a story about an experience that I had as a customer recently that WOW’d me. We all know that WOW experience-the WOW Factor– the…
Read MoreWhen I write a new blog it is usually about business, marketing research, or something I found particularly cool. It could be the latest and greatest technology, or even the…
Read MoreI watched “Interview with a Vampire” recently, and I admit I have watched it more than twice. I read the book by Anne Rice when I was in college and…
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