Mindspot Research specializes in gathering data from consumers. We asked a representative sample of 400 people in the United States about AI, CHATGPT, and Generative AI in our most recent Mindspot survey. We learned that:
4 in 10 Americans use ChatGPT, Google AI or Other AI apps.
3 in 10 don’t use them because they don’t understand enough about AI
3 in 10 don’t use AI apps even though they do understand enough about AI.
According to Wikipedia Artificial Intelligence is” intelligence—perceiving, synthesizing, and inferring information—demonstrated by machines, as opposed to intelligence displayed by humans or by other animals.”
CHATGPT is the abbreviation for “Chat Generative Pre-Trained Transformer,” which was developed by an AI research company, Open AI. It is an artificial intelligence (AI) chatbot technology which processes human language and generates a response. “Simply put – you can ask Chat GPT a question, and it will give you an answer. It’s an AI chatbot that uses natural language processing to create humanlike conversational dialogue.”
We also asked those same 400 people, “Do you think the use of Artificial Intelligence (AI) in our society is a good thing?” More than one-third, 34% said Yes, slightly more than one quarter (27%) said No and most people 39% were Unsure.
I’m unsure as well. For example, I use an Artificial Intelligence app every week to listen to my nephew’s baseball games (Game Changer) and it’s amazing that a robot can place the team on a virtual ball field and call strikes, balls hit and outs in real-time. It’s a great communication platform and I love it, especially when it’s too hot to take myself out to the ballpark.
Several Marketing companies are using AI and Generative AI to create content. I have very mixed feelings about this. We work at creating our own original content which helps differentiate our boutique firm. With a faster solution readily available it could help generate content but what it can’t do is generate my voice, which is the tone, manner, and experiences that I write from. But it could get close and it could repurpose our original content and not give us credit for creating it.
As a Marketing Research Company, we gather data, analyze it and make recommendations based on the insights that we uncover. Mindspot Research was one of the first firms to market in 2006 with Online Focus Groups. I wrote the requirements and created the original enterprise platform. Over the years, conducting online groups has taught me that it isn’t tech that can’t be duplicated, it’s me and the team at Mindspot that can’t be duplicated. What we bring to the party for two decades now is ethics, experience and recommendations to help our clients succeed.
Article by: Lynnette Leathers, CEO Mindspot Research
