Mindspot Online Focus Groups are frequently used for ad testing, concept testing, positioning research, idea exporation and package testing. Mindspot Research is in the business of conducting online focus groups. And, we have been conducting them since Mindspot was a start-up because Lynnette Leathers, the Mindspot Research founder believed that research would move online – and it did. Our Online Focus Groups were born in 2006. To put it in perspective, we built our  platform before Facebook existed. Our professional moderators have been practicing for years and our online focus groups are a tried and true core service offer at Mindspot. Some of our professeional moderators have conducted more than 1,000 focus groups.

Online Focus Groups are a Mindspot Core Service Offer

We believe in the online methodology. Mindspot uses a unique two moderator approach to ensure the discussion moves along and that no probes are missed. Mindspot’s Online Focus Groups allow for seamless integration with online surveys, reducing the amount of time it requires to conduct multiple phases of research.The flexibility of Online Focus Groups allows for more sophisticated and current research techniques than in the past. Online Groups are ideal for website usability, product and packaging design exploration, idea generation, concept exploration and better understanding brand positioning.

Professional Focus Group Moderators

We have Professional Focus Group Moderators who conduct both in person and online focus groups and have for more than a decade. As a result we can manage large groups to maximize budgets. Mindspot has a start-to-finish focus group solution for you that you can count on producing deep customer insights for your business. 

Here are some quick facts about Online Focus Groups:

  • Save time and money $$$
  • Get feedback fast & in real-time
  • Clients can view groups in the “virtual backroom” from the comfort of your home or office
  • Explore ideas, concepts, and products with your customers and stay ahead of your competitors
  • Ideation, positioning & concept testing, story boards, ad testing, and full commercial streaming
  • Candid feedback from your customers/target market to improve your offerings
  • Avoid “disconnects” with the people who matter most – your customers


Mindspot’s Online Focus Groups Benefits:

  • Increased participant anonymity – can lead to more in-depth/open responses

  • Multimedia integration and interaction

  • Increased moderation control without any disruption to group

  • Convenient for participants – no time wasted on travel

  • Viable option for busy professionals – quality respondents are more likely to participate

  • Affords people who may have difficulty with mobility or illness to participate

  • Reduces cost $$$

  • Travel costs for the clients or moderators are eliminated

  • No costs for facility rental and food

  • Client travel time away from home and work will not be a factor

  • View in the office or in your home

  • Use a PC or a MAC with no software download required

Our Process


Recruiting for Marketing Research projects like our Focus Groups now takes place within a matter of days, not weeks. By leveraging online household panels, we recruit even the most difficult to reach populations in the least amount of time. We can get participation from your customers and recruit business to business focus groups successfully with our proven recruiting methods. Business people have a high response rate for our online focus groups because they can participate from their home or office.


Moderating Online Focus Groups are guided by a professional moderator, just like in-person groups. The moderator prepares a discussion guide in advance of the group which is uploaded to the application. Our software supports many projective and probing techniques used by moderators such as card sorts, lists, creative exercises, games, etc. A typical online group runs from 90-120 minutes. Mindspot is unique because we use two focus group moderators to manage groups which are larger than traditional groups. Our groups usually are twice as large as traditional focus groups. 

Virtual Backroom

Clients can view groups in the “virtual backroom” from the comfort of home or office. This cuts down on travel and reduces the expenses associated with being out of the office for days. Participants in Mindspot’s focus groups find it easy and simple to login from the comfort of their home as well. 

Online Platform

Online Platform Anyone with an Internet connection and a web browser can take part in our engaging online focus group experience! Our online focus group platform has recently been updated and can people can participate from a computer, laptop or even a tablet. 


Complete transcripts of each session are provided within 24 hours of the final group. The final summary report is written by the moderator at the end of the final group on the topic and will include key learning and recommended next steps.


Transcripts and recordings of each session are provided immediately following each group. The format for the transcripts is Microsoft Excel and PowerPoint which can be easily manipulated to review the data and incorporate it into a final report, provided by the moderator of the group.

Client Testimonial

“I have been involved with traditional focus groups for years and was a little apprehensive at first with an online focus group. However, after experiencing 2 online focus groups I would recommend this process over the traditional any day. Surprisingly the participants created a bond with each other right away and the rapid responses without speaking over someone was incredible and filled with value. Not a single participant sat back and we heard from everyone. Typing appears to take away any status issues and everyone participated equally and wanted to give input. The informational value I received through the online focus groups far surpassed other methods and at a fraction of the cost and time.” –

– Craig Reilly, CEO, PlusOne Solutions, Inc.
PlusOne Logo

Have more questions? No fear! We love to talk about our Online Focus Groups.
Give us a call @+1 407.730.4603…let’s Brainstorm for your Mindspot® Solution!

Connect with Mindspot™


Visit Us
Follow Me


Follow by Email