AMA Archives

Mindspot Research Weighs in on the Use of In-person Focus Groups in the March issue of the American Marketing Association’s Marketing Researchers Article:

March 23, 2012
Mindspot, News
AMA, American Marketing Association

It’s Time to Focus: A Closer Look at In-Person Focus Groups By Mary M. Flory (AMA’s Managing Editor of Magazines and e-Newsletters) With new digital opportunities to interact with consumers…