survey design Archives

The Top Five Reasons Polling Failed to Predict the 2016 Presidential Election

November 22, 2016
Blog, Lynnette Leathers
confirmation bias, marketing research, political polling, predictive model, sampling error, survey design

How was the polling wrong? Nearly every large political pollster got the outcome of the 2016 Presidential Election between Hillary Clinton and Donald Trump wrong. And, there are many people…

December 18, 2012
Blog, Lynnette Leathers
how to ask the right question, survey design

Carefully considering the questions used in a questionnaire is one of the most important ways to get quality answers. Regardless of the type of marketing research, you are conducting, whether…

December 7, 2012
Blog, Lynnette Leathers
rating scale, sample size, survey design, target audience

But (there is always a but), the survey has to be executed and analyzed correctly in order to be of measurable value to you or to your clients. Without measurement…

survey design

The Top Five Reasons Polling Failed to Predict the 2016 Presidential Election

Survey Design – Asking the Right Questions

Survey Design and Tips on How to Ask a Good Question