Tesla Motors is Disrupting Current Business Models and Embracing Showrooming

Mindspot Research has posted a white paper about a phenomenon called Showrooming. This occurs when people shop in-store and then purchase online. We chose Tesla Motors as an example of…

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The Omni-Channel Customer and the Challenge of Showrooming

Have you ever made a trip to a store specifically to see a product and decided not to buy it? There are many factors that can contribute to this such…

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