Whole Food for thought –know your corporate and personal values

When I write a new blog it is usually about business, marketing research, or something I found particularly cool. It could be the latest and greatest technology, or even the…

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Word Obsession Leads to Linguistics Research Fascination

I have recently become fascinated by linguistics research and certainly it is an outcome of my obsession with new words. There is a direct correlation as it is a scientific…

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Survey Design – Asking the Right Questions

Carefully considering the questions used in a questionnaire is one of the most important ways to get quality answers. Regardless of the type of marketing research, you are conducting, whether…

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Survey Design and Tips on How to Ask a Good Question

But (there is always a but), the survey has to be executed and analyzed correctly in order to be of measurable value to you or to your clients. Without measurement…

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Email Saturation is Bringing Classic Marketing Back

Our society is on electronic communication overload and email saturation is bringing back snail mail as an effective marketing channel. According to a recent survey by Microsoft, Americans have three…

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Online Focus Groups – Focus on the group, not the location…

Whether you’ve actually conducted one or not, you’re probably familiar with focus groups through commercials or TV shows: A group of people sitting around a table engaging in discussion about…

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Mindspot Research is Committed to Helping People with Mobility Challenges Walk

ORLANDO, Fla., November 16, 2012 – Mindspot Research is teaming up with The Disability Wellness Center located in Sanford, Florida, to make purchasing an exoskeleton from Ekso Bionics a reality….

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The Truce Wall – A Global Conversation

Why wait until now to write about the 2012 Summer Olympics Games? I will just tell you. We all loved going home and watching the Olympics and then talking to…

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3 Reasons I Love The Experience Cramming Trend

A typical online status update is not always as exciting as cliff jumping.  People are now actively seeking experiences in a shorter amount of time to feed their online status…

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Does Marketing Research Have a Responsibility to Society?

Marian Wright Edelman said, “If you don’t like the way the world is, you change it. You have an obligation to change it. You just do it one step at…

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