An Opportunity for Business The holiday season is a time of increased consumer spending, making it a prime opportunity for businesses to gain revenue. Understanding the latest shopping trends and…
Read MoreA strong brand image is a must for business success. It differentiates your company from competitors, fosters customer loyalty, and drives growth. However, building a powerful brand requires a deep…
Read MoreRestaurant Chain Attitude and Usage Surveys Provide Critical Customer Insights Understanding your restaurant’s customers is crucial for success. What motivates them to visit? What keeps them coming back? How do…
Read MoreI recently attended a conference in New Orleans on software applications that help measure the customer experience focusing on Net Promoter Score (NPS).New Orleans has an abundance of great food…
Read MoreKey Driver Analysis- More than a simple survey Sometimes you need more than a simple survey. Key drivers are factors that influence or “drive” the outcome for a business or…
Read MoreAt Mindspot Research we take surveying and market research surveys seriously. When determining your target audience or gauging their perception of your product or service, a well designed, carefully thought…
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