Understanding Streamflation

How Marketing Research Can Help Brands Navigate It In today’s streaming-driven world, entertainment consumption has skyrocketed but so has the cost of keeping up. Welcome to the era of “streamflation.”…

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The Future of Consumer Behavior in 2025

Understanding the Evolving Consumer Landscape The world of consumer behavior is in constant flux. By 2025, the shifts we’re already seeing will solidify, creating a landscape where personalized experiences, seamless…

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2024 Year In Review

Marketing Research Highlights As 2024 comes to a close, we reflect on an incredible year full of groundbreaking trends and insights. Throughout the year, we observed significant shifts in consumer…

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Business Success Through Behavioral Analysis and Efficiency

Today’s Business Landscape Success hinges on understanding consumer behavior and optimizing efficiency. At Mindspot Research, we empower businesses to make data-driven decisions that enhance performance across various industries through comprehensive…

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Decoding Holiday Consumer Behavior

An Opportunity for Business The holiday season is a time of increased consumer spending, making it a prime opportunity for businesses to gain revenue. Understanding the latest shopping trends and…

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Navigating Fall Fashion with Marketing Research

A Marketing Research Guide Fall is a season of change, not just in nature’s landscape, but also in the fashion landscape. New trends emerge every year that shape how we…

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Pumpkin Spice Everything

A Marketing Research Perspective Pumpkin spice has taken the world by storm, infiltrating everything from lattes to candles. But what does this seasonal trend have to do with marketing research?…

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Packaging Need a Refresh?

What Next? Is your product packaging starting to look more “dated” than “vintage”? Does it fail to grab attention on crowded shelves or lack the clarity to effectively communicate your…

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The Power of Online Research

Collecting Real-Time Data In today’s fast-paced digital age, online research has become an indispensable tool for businesses seeking to understand their customers and make data-driven decisions. Unlike traditional research methods,…

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Gen Z

The Future of Consumer Trends Gen Z, born between the mid-1990s and early 2000s, is rapidly emerging as a dominant force in the consumer market. Their unique preferences and behaviors…

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