Decoding Holiday Consumer Behavior

An Opportunity for Business The holiday season is a time of increased consumer spending, making it a prime opportunity for businesses to gain revenue. Understanding the latest shopping trends and…

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Navigating Fall Fashion with Marketing Research

A Marketing Research Guide Fall is a season of change, not just in nature’s landscape, but also in the fashion landscape. New trends emerge every year that shape how we…

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The Power of Online Research

Collecting Real-Time Data In today’s fast-paced digital age, online research has become an indispensable tool for businesses seeking to understand their customers and make data-driven decisions. Unlike traditional research methods,…

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Behavior Insights: The Good, The Bad, and The Interesting

The Team at Mindspot Research surveyed a representative sample of 1,000 consumers in the United States for our 2021 Behavior Insights Study. We found that behaviors shifted in a year…

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Internet of Things

Imagine a world in which products are notifying the consumers of when maintenance is due and prospect customers are reached directly with advertising that matches their already established trends, likes,…

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4 Ways to Predict Disruption in Your Brand

Humans, as a species, typically avoid change. As creatures of habit, we often seek to minimize the rift disruption often brings. As a result, when disruption occurs, we tend to…

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