Our History

Mindspot Research was founded in 2006 by principal owner Lynnette Leathers. Lynnette has a Fortune 500 corporate Marketing Research background and Marketing Research experience with consumer marketing research and business-to-business marketing research. She is a seasoned practitioner of both qualitative and quantitative marketing research methodologies, including being a RIVA-trained focus group moderator.

In 2006 Lynnette developed a proprietary online focus group platform. After a successful launch, Mindspot incorporated was established in Orlando, Florida in 2007.

The quantitative side of the business, providing online surveys grew as quickly as the online focus groups. Driven by quality work, conducted on-time and on-budget, referrals, and repeat business the business grew. Online focus groups are a popular service offer at Mindspot and the cost savings they bring are an attractive alternative to in-person focus groups.

At Mindspot, we build success by building sustainable relationships, business ethics and always doing the best job possible.

It is one thing to be a business partner. It’s quite another to build a sustainable relationship. We base ours on consistent customer service, value-added results, and predictive in-market performance. At the end of the day, we are successful when our customers are successful.

As a result of our growth, Mindspot has also increased our human resources to ensure our customers and their projects receive personal attention. Each project has one point-of-contact who keeps them informed and on schedule. We have dedicated project management, technical support, programming, tables, analysis, reporting, and three online focus group moderators on staff. Mindspot is a small boutique research company and we dedicate our time to your projects.

We know how important your research projects are and we are here to help you succeed. We love our customers and would like to thank them for supporting Mindspot, sending us referral business and providing testimonials about our work and the benefits we provided for their companies.