Online Focus Groups are a Mindspot Core Service Offer
We believe in the online methodology. Mindspot uses a unique two moderator approach to ensure the discussion moves along and that no probes are missed. Mindspot’s Online Focus Groups allow for seamless integration with online surveys, reducing the amount of time it requires to conduct multiple phases of research.
The flexibility of Online Focus Groups allows for more sophisticated and current research techniques than in the past. Online Groups are ideal for website usability, product and packaging design exploration, idea generation, concept exploration and better understanding of brand positioning.
Professional Focus Group Moderators
We have Professional Focus Group Moderators who conducted both in-person and online focus groups and for more than a decade. As a result, we can manage large groups to maximize budgets. Mindspot has a start-to-finish focus group solution for you that you can count on to produce deep customer insights for your business.
Our Online Focus Groups were born in 2006, when Mindspot was a start-up. Lynnette Leathers, the Mindspot Research founder believed that research would move online – and it did. To put it in perspective, we built our online focus group platform before Facebook existed.
Today, Mindspot Online Focus Groups are frequently used for ad testing, concept testing, positioning research, idea exploration and package testing.
Our professional moderators have been practicing for years and our online focus groups are a tried and true core service offer at Mindspot. In fact, some of our professional moderators have conducted more than 1,000 focus groups.
Here are some quick facts about Online Focus Groups:
Save time and money $$$
Get feedback fast & in real-time
Clients can view groups in the “virtual backroom” from the comfort of your home or office
Explore ideas, concepts, and products with your customers and stay ahead of your competitors
Ideation, positioning & concept testing, story boards, ad testing, and full commercial streaming
Candid feedback from your customers/target market to improve your offerings
Avoid “disconnects” with the people who matter most – your customers
Mindspot Online Focus Group Benefits:
- SAFE FOR PARTICIPANTS & CLIENTS - target audiences can participate from the safety of their homes, and clients can observe real-time sessions in the virtual backroom during these uncertain times
- REPRESENTATIVE SAMPLE - better geographic inclusion, participants can be anywhere
- MORE PARTICIPANTS PER GROUP
- UNIQUE 2 MODERATOR APPROACH
- REAL-TIME ACCESS TO MODERATORS - ask questions of the moderators in real-time from the virtual backroom
Our Process
Recruiting
Recruiting for Marketing Research projects like our Focus Groups now takes place within a matter of days, not weeks. By leveraging online household panels, we recruit even the most difficult to reach populations in the least amount of time. We can get participation from your customers and recruit business to business focus groups successfully with our proven recruiting methods. Business people have a high response rate for our online focus groups because they can participate from their home or office.
Moderating
Online Focus Groups are guided by a professional moderator, just like in-person groups. The moderator prepares a discussion guide in advance of the group which is uploaded to the application. Our software supports many projective and probing techniques used by moderators such as card sorts, lists, creative exercises, games, etc. A typical online group runs from 90-120 minutes. Mindspot is unique because we use two focus group moderators to manage groups that are larger than traditional groups. Our groups usually are twice as large as traditional focus groups.
Virtual Backroom
Clients can view groups in the “virtual backroom” from the comfort of home or office. This cuts down on travel and reduces the expenses associated with being out of the office for days. Participants in Mindspot’s focus groups find it easy and simple to login from the comfort of their home as well.
Online Platform
Anyone with an Internet connection and a web browser can take part in our engaging online focus group experience! Our online focus group platform has recently been updated so people can participate from a computer, laptop or even a tablet.
Transcripts
Complete transcripts of each session are provided within 24 hours of the final group. The final summary report is written by the moderator at the end of the final group on the topic and will include key learning and recommended next steps.
Reporting
Transcripts and recordings of each session are provided immediately following each group. The format for the transcripts is Microsoft Excel and PowerPoint, which can be easily manipulated to review the data and incorporate it into the final report that is provided by the moderators of the group.
Client Testimonial
“I have been involved with traditional focus groups for years and was a little apprehensive at first with an online focus group. However, after experiencing 2 online focus groups I would recommend this process over the traditional any day. Surprisingly the participants created a bond with each other right away and the rapid responses without speaking over someone was incredible and filled with value. Not a single participant sat back and we heard from everyone. Typing appears to take away any status issues and everyone participated equally and wanted to give input. The informational value I received through the online focus groups far surpassed other methods and at a fraction of the cost and time.”
-CEO, PlusOne Solutions, Inc.
Have more questions? Give us a call @+1 407.730.4603
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