In 1970, Alvin Toffler wrote a book called, Future Shock. He wrote of how things were changing so fast that people were becoming overwhelmed. Well here we are pretty close to 40 years later and the rate of change as increased exponentially. If people were in shock in 1970, the poor souls must be comatose today.
That’s where fishing comes in. Fishing allows you time to think. It’s my perception that people who don’t fish, think that fishing is about catching. I can understand this. After all, pretty much everything we do in life is about the results. Now, don’t let me fool ya. I enjoy catching fish, as much as the next person. But the secret to fishing is engaging in the process. Being in the moment, focusing on the doing, allowing yourself to relax and be present to what’s happening here and now.
Running a business is a lot like fishing…I volunteer to send proposals out all the time or provide my solution to a problem. That’s like casting my lure. I don’t always get the business right away but I do hear from a lot of clients 6 or 12 months down the road on the same or a similar project. I sometimes have to cast that fly numerous times before a fish bites. Sometimes I have to change flies. But sooner or later my efforts draw the attention of the fish. Now, I’m not calling my clients and prospects fish, but all living creatures respond to incentives. (The science of economics is founded on the principle that people respond to incentives.) People remember when you do a little extra or provide a solution and they often call you back even if it is for another project.
One of my clients credits a fishing trip as the pivotal time in his business. It gave him time to think and determine the course of action for his business. He is incredibly successful. I will be working with him next week. I might be able to get a quote or the story from him as a follow up for a later blog.
I’m going to be headed back to Florida soon. I know I’m going to reap the benefits of my time fishing here in Montana. It’s given me time to reflect on my team, my customers and how our business brings value to everyone we encounter.
Let me encourage you to go fishing. Take a break and use the time to reflect. Aristotle said, “The unexamined life is not worth living.”My experience has been that when I take the time to step back and reflect, I tend to be more productive moving forward.
How about you? Have you been fishing lately?
