London Bridges Falling Down

London Bridges Falling DownI just returned from London and it seems like when I travel or do something that gets me out of my normal routine I get inspired. And, we all need a little inspiration. London is inspiring to me on a grand scale. In my mind, it is the most like an older wiser more polite version of New York. It’s not like “Jack the Ripper” is still running through the streets but it seems like there is history around every corner…or at least a pub.

It is striking that you can be very anonymous in both New York and London. Big cities are that way. The difference is in culture….eventually, some out-spoken New Yorkers will yell at you or talk to you for no reason. In London that has not happened – at least not yet. One time I fell in the middle of the street in London. Not one of my prouder moments. It was a few years ago and it was a combination of very high heels, a cell phone, pouring rain, and a less than a visible pothole. I truly expected someone to immediately come to my aid and at least help me get up and collect my belongings. That did not happen. As a matter of fact, my perceived polite Londoners started honking and yelling for me to get out of the road. It was alarming.

My point is that it is better to dismiss your preconceptions because you don’t often really know the outcome. Ya, maybe in New York there would have been a better chance of someone offering aid…maybe not. Is that good enough for you? I get asked a lot of questions about research and my blog goal this year is to focus more on that core competency. And, today’s blog is about research (really!) and how leaving your ideas, preconceived notions, and social bias at the door will serve you well. Start with a blank page and let your customers fill in the blanks. Sure it is OK to have a hypothesis but it better not get in the way of finding the truth.

Research quite simply is finding information that you need to know, that you don’t have yet. And, why add your two cents – it doesn’t matter and it may cloud your vision and cause you to make a critical mistake.

Getting back to the story, fortunately, once the initial shock that Londoners were actually yelling at me wore off, I was able to get up and yell “alright already” at the honking taxis “as if” Miss Montana was a native New Yorker.

People’s reactions, even your own reactions to various situations, questions, and events can surprise us all. Cheers~

Please follow and like us:
On Key

Related Posts

Marketing Research Tracking Studies

Marketing research tracking studies are a valuable tool for businesses of all sizes.  This type of marketing research helps you understand your customers, track your progress over time, and make

The Caitlin Clark Effect

A Marketing Masterclass Delivered by a Superstar The world of women’s basketball has been buzzing with the phenomenon known as “The Caitlin Clark Effect.” This rising star, drafted first overall

Generation Alpha

Generation Alpha is the generation of children born between 2010 and 2025. They are the first generation to be born entirely in the 21st century and are growing up in

Thank You

The Team at Mindspot would like to THANK YOU for your support this year and wish you a Wonderful Holiday Season! This year Mindspot has made donations to three special