The David Bowie Innovation Process

We Can Learn a lot about Developing an Innovation Process from David Bowie. I’m not kidding.innovation process

An unlikely place I found a way to re-invent my innovation process was reviewing the work of one of my favorite musicians. The Victoria and Albert Museum in London, affectionately known as the V&A is curating the exhibit from compiled from the five-decade career of David Bowie. It has a focus on exploring the creative processes of a cultural innovator and icon.


Bowie is a man who famously pushed cultural norms in the 1960s. I ask you to take a moment to consider what pushing the norms in the Sixties often remembered for Woodstock and for extreme deviations from the norm (a bit of cultural and statistical humor in case you missed it with extreme deviations in both being a rarity). Continuing to push the “norm” for the next 50 years gives Bowie status as an innovator because that type of endurance is rare.


Innovation Requires a Process

I will tell you without having had the pleasure of viewing the exhibit (yet), that this kind of profound innovation takes a process. Some of the items they are exhibiting are diary notes and storyboards, which were part of his Innovation Process. If you have an innovation process, maybe you should chuck-it and start over Bowie-style.


6 Ideas for the New Process

  1. Willingness to change the conversation. David Bowie changed the conversation to fantasy and created an experiential performance in an era of embracing music authenticity. This literally challenged the core belief system of what rock n roll was in the Sixties.
  2. Forget about anything that is currently known (as we say at Mindspot Research – forget the box!)
  3. Permission to look beyond what is currently possible. The creation of Ziggy Stardust, his androgynous, flamboyant alter ego, case and point.
  4. Capacity to destroy what you create. Bowie created this fantastical persona of Ziggy Stardust and at the height of his creation, he held a funeral for him and destroyed his creation. This allowed the possibility of the next creation.
  5. Ability to rise from the ashes as something new. His hit Album Young Americans rose with the song Fame reaching number one on the charts.
  6. Endurance to do it again. Let’s Dance. 

Find Inspiration to Re-Invent

Surprise your boss with a field trip to the V&A to see the exhibit (now through August 11, 2013) and re-invent your innovation process. Your inspiration doesn’t need to come from a business book…and perhaps, it shouldn’t.



by Lynnette Leathers CEO of Mindspot Research, a division of Mindspot, Inc.

Please follow and like us:
On Key

Related Posts

Marketing Research Tracking Studies

Marketing research tracking studies are a valuable tool for businesses of all sizes.  This type of marketing research helps you understand your customers, track your progress over time, and make

The Caitlin Clark Effect

A Marketing Masterclass Delivered by a Superstar The world of women’s basketball has been buzzing with the phenomenon known as “The Caitlin Clark Effect.” This rising star, drafted first overall

Generation Alpha

Generation Alpha is the generation of children born between 2010 and 2025. They are the first generation to be born entirely in the 21st century and are growing up in

Thank You

The Team at Mindspot would like to THANK YOU for your support this year and wish you a Wonderful Holiday Season! This year Mindspot has made donations to three special