10 Business Lessons From My First Start-Up

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10 Business Lessons From My First Start-Up


The 10 Business Lessons I Learned From My First Start-Up I still use almost every day. Since then I’ve started a successful marketing research company and realized that I am a serial entrepreneur. My firm Mindspot Research has been going strong for 13 READ MORE

Predictive Analytics and Modeling Increase Your Odds of Winning

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Predictive Analytics and Modeling Increase Your Odds of Winning


Predictive Analytics and Modeling Increase Your Odds of Winning written by Lynnette Leathers the CEO of Mindspot Research was originally published in Greenbook a publication serving the Marketing Research Industry Predictive analytics allow predictions on future behavior by using historical data. Applications for READ MORE

You can change your life at the Orange County Library System (OCLS)

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You can change your life at the Orange County Library System (OCLS)


You can learn to fly at the library Since the OCLS became a Mindspot Client we have learned that you can learn to fly, record an album, be entertained or take advantage of a plethora of ways to improve your life at the READ MORE

Determining Market Feasibility for New Products

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Determining Market Feasibility for New Products


Critical Steps for Market Feasibility Analysis Conducting a Market Feasibility Analysis for new products is a critical step in the product development process, sizing the potential market, and ultimately determining market feasibility. There are typically five components to a Feasibility Analysis: Technical, Economic, READ MORE

The Top Five Reasons Polling Failed to Predict the 2016 Presidential Election

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The Top Five Reasons Polling Failed to Predict the 2016 Presidential Election


How was the polling wrong? Nearly every large political pollster got the outcome of the 2016 Presidential Election between Hillary Clinton and Donald Trump wrong. And, there are many people who want to understand how this happened. We compiled our top five reasons READ MORE

Eat that Frog to Grow your Business

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Eat that Frog to Grow your Business

My goal this afternoon was to write an article about five frogs based on the book Eat that Frog! The book by Brian Tracy My long-term business coach, Alicia Marie the owner of People Biz taught me about identifying five frogs and then READ MORE

The Big Easy: Customer Effort

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The Big Easy: Customer Effort


I recently attended a conference in New Orleans on software applications that help measure the customer experience focusing on Net Promoter Score (NPS). New Orleans has an abundance of great food and friendly people. As well as an atmosphere where drinking at any READ MORE

10 Leadership Lessons Learned in my Neighborhood

10 Leadership Lessons Learned in my Neighborhood


for Leadership Lessons can come from unlikely places. My neighborhood was the unlikely place I learned 10 valuable leadership lessons applying not only to business but life. Things aren’t going as I would like in my neighborhood. It’s a great location, with great READ MORE

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