MindTrack™ Customer Satisfaction

MindTrack – Customer Satisfaction and Loyalty Survey and Tracking

Mindspot Research provides customer satisfaction surveys with a loyalty component providing insight into customer retention and customer value. MindTrack is our proprietary methodology.

Custom-designed surveys measure what is relevant to YOUR business includes:Identify what performance attributes are your strengths and where your company may have opportunities to improve.

  • Customer Satisfaction and Loyalty Index
  • Net Promoter Score
  • Customer Effort
  • Key Performance Indicators (KPIs)
  • Six Sigma Project Identification
  • Quadrant Mapping and Statistical Testing
  • Discover insights, strengths, and opportunities for your products & services
  • Track performance over time, competitive landscape changes, and consumer trends
  • Provide clear direction to drive future improvement
  • Show support for the relative value of your company or business and show improvements over time


The Mindspot Team designs a custom Customer Satisfaction questionnaire that includes all the basics necessary to measure satisfaction and loyalty. We measure by attributes and business requirements that are important and relevant to your business.

We help you understand how loyal and satisfied your customers are and identify your business strengths. As well as where your company may have opportunities to improve. We believe that Customer Effort may be more important than a Net Promoter Score.

The methodology utilizes Six Sigma to identify the areas of improvement that will make the most impact to your Customer satisfaction and Customer loyalty.

Mindspot’s MindTrack Benefits:
  • Opportunity to improve key performance attributes
  • KPI metric
  • Provides real objectives
  • Identify Six Sigma projects
  • Determine the percentage of your customer base that is retained
  • Determine the percentage of your customer base that is at risk
  • Find out what you are good at
  • Have a measurement that is comparable over time
  • Bringing customer insights to your business

Have more questions? Give us a call @+1 407.730.4603… let’s Brainstorm for your Mindspot® Solution!

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