How Marketing Research Can Help Brands Navigate It
In today’s streaming-driven world, entertainment consumption has skyrocketed but so has the cost of keeping up. Welcome to the era of “streamflation.” As streaming platforms multiply and subscription prices rise, consumers are forced to make tough choices about where to spend their money. For marketers, this shift is more than just a trend—it’s a game-changer that requires strategic adaptation.
At Mindspot Research, we understand the challenges streamflation creates for brands trying to capture attention in an increasingly fragmented media landscape. Let’s break down what streamflation means for marketers and how our services can help you stay ahead.
What Is Streamflation?
Streamflation refers to the growing number of streaming services and their escalating subscription costs. Where consumers once had a handful of platforms to choose from, there are now dozens, each offering exclusive content and charging premium rates.
This phenomenon isn’t just impacting consumer wallets—it’s transforming how people engage with content. For marketers, this means traditional strategies may fall short as audiences scatter across platforms and become more selective about their time and money.
How Streamflation Affects Marketing
Streamflation creates challenges like:
- Audience Fragmentation: Consumers no longer congregate on a few platforms. Instead, they divide their attention among multiple services, making it harder to reach them effectively.
- Ad Saturation: As more platforms adopt ad-supported models, the competition for consumer attention has intensified.
- Value Sensitivity: Rising costs force consumers to prioritize value, which affects how they perceive your brand and products.
To stay competitive, brands must adapt their marketing strategies to these new realities. That’s where Mindspot Research comes in.
How Mindspot Research Helps Brands Navigate Streamflation
At Mindspot Research, we specialize in helping businesses understand consumer behavior in real time. In fact, back in 2013, we predicted the disruption of the cable industry as streaming technology rapidly advanced and cable and satellite subscriptions declined. Here’s how we can help your brand thrive despite streamflation:
Audience Insights
We conduct comprehensive customer experience research to understand where your target audience is most active and what content resonates with them. This helps you focus your marketing efforts for maximum impact.
Message Testing
- Service: Online Focus Groups and A/B Testing
We offer online focus groups and A/B testing to ensure your messaging stands out. Our two-moderator approach ensures thorough and effective testing, helping your campaigns hit the mark.
Competitive Analysis
Our competitive analysis uncovers the strategies your competitors are using and identifies untapped opportunities for your brand. We provide detailed insights to help you differentiate yourself in an oversaturated market.
Trend Tracking
- Service: Trend Tracking and Market Research
We keep you informed of emerging trends through continuous market research. This ensures your marketing remains relevant and effective in the rapidly changing digital landscape.
Stay Ahead with Mindspot Research
Streamflation may be driving up costs and competition, but it’s also creating new opportunities for brands willing to adapt. With the right data and insights, your business can stand out in this crowded landscape. At Mindspot Research, we’re here to help you turn challenges into opportunities through strategic, consumer-focused research.
Ready to see what’s next? Contact Mindspot Research today!
