What Next? Is your product packaging starting to look more “dated” than “vintage”? Does it fail to grab attention on crowded shelves or lack the clarity to effectively communicate your…
Read MoreIntroduction Launching a new product without thorough marketing research is like sailing without a compass. Therefore, understanding your target audience, their needs, and the competitive landscape is crucial for success….
Read MoreMarketing Research for Concept Development and Concept Testing are core service offers at Mindspot Research. We have learned over the years, that it’s helpful to utilize marketing research at the concept…
Read MoreThe 10 Business Lessons I Learned From My First Start-Up I still use almost every day. Since then I’ve started a successful marketing research company and realized that I am…
Read MoreCritical Steps for Market Feasibility Analysis Conducting a Market Feasibility Analysis for new products is a critical step in the product development process, sizing the potential market, and ultimately determining…
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