Mindspot Research Weighs in on the Use of In-person Focus Groups in the March issue of the American Marketing Association’s Marketing Researchers Article:

It’s Time to Focus: A Closer Look at In-Person Focus Groups By Mary M. Flory (AMA’s Managing Editor of Magazines and e-Newsletters) With new digital opportunities to interact with consumers…

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Where does your organization’s inspiration come from?

You undoubtedly know of the devastation a recent bout of tornados has caused to some unfortunate towns and their inhabitants on Friday, March 2nd. Henryville, Indiana was one of the…

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Better Economic Indicator: Hemlines or Marketing Spend?

One of the peculiar, yet interesting, economic indicators over time (since 1926) has been to follow the change in the length of women’s hemlines … higher is good news for…

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Wow, $3 Million For Those Ads?

Great Super Bowl again this year (congrats Giants) … but, ugh, what happened to the ads this year?   The general consensus seems to be that, as a whole, this was…

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A Small, Blue Bird Has Taken Over Our Lives

Our world has been taken over by a small, blue bird. It tweets incessantly using the voices of others. Through this lovely blue bird we hear about the daily lives…

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Research! What is it Good For? Absolutely Everything!

We can replace the classic song lyrics “War! What is it good for? Absolutely nothing” with “Research! What is it good for? ABSOLUTELY EVERYTHING!” Sometimes research can be difficult to…

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