Conducting Marketing Research with Children: Legal and Ethical Considerations Plus Tips from Experienced Researchers

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Conducting Marketing Research with Children: Legal and Ethical Considerations Plus Tips from Experienced Researchers


Mindspot Research conducts research with many different age groups.  We work to consider those who participate in our research (participants), and it is important to us that we take special consideration when conducting research with kids. When we say kids:  We mean children, READ MORE

The Omni-Channel Customer and the Challenge of Showrooming

Have you ever made a trip to a store specifically to see a product and decided not to buy it? There are many factors that can contribute to this such as the retailer not having the item in stock, the product didn’t meet READ MORE

Meditation for Creation and Innovation



The topic at Mindspot Research this month is Innovation. This month we have blogged about how your loyal customers can be critical to your innovation process because the idea could be in their mind.   We have also considered how Innovation is a READ MORE

Online Focus Groups – Focus on the group, not the location…



Whether you’ve actually conducted one or not, you’re probably familiar with focus groups through commercials or TV shows: A group of people sitting around a table engaging in discussion about a product-led by an enthusiastic moderator while every detail is observed from behind READ MORE

Winning Social Enterprise Strategy Characteristics

Social enterprise strategy can be different for every company. Here are 4 characteristics that should be considered: http://on.mash.to/mind183

Fundamental Tips To Help Guide You In Writing A Successful Guest Blog Post

Here are a few fundamental tips to help guide you in writing a successful guest blog post: http://bit.ly/mind181

Social Media And Higher Education Go Hand-In-Hand

Social Media and Higher Education go hand-in-hand in this infographic: http://on.mash.to/mind179 How does your company utilize social media?

Facebook Files For $5 Billion IPO

Facebook files for $5 billion IPO: http://on.mash.to/mind177

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