Going Beyond the Net Promoter Score

What NPS Alone Can’t Tell You Your Net Promoter Score (NPS) gives you a snapshot of customer sentiment, but it’s just the beginning. To truly understand what drives loyalty, retention…

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Decoding Holiday Consumer Behavior

An Opportunity for Business The holiday season is a time of increased consumer spending, making it a prime opportunity for businesses to gain revenue. Understanding the latest shopping trends and…

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The Iconic Mickey Mouse Is Still Going Strong!

Why are some companies, brands and concepts successful while others fall flat? Are some ideas just better than others? Is it strictly the hard work and determination of their founders…

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Customer Loyalty is the New Innovation

I’m not going to tell you a story about an experience that I had as a customer recently that WOW’d me. We all know that WOW experience-the WOW Factor– the…

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