A Marketing Research Perspective Pumpkin spice has taken the world by storm, infiltrating everything from lattes to candles. But what does this seasonal trend have to do with marketing research?…
Read MoreCollecting Real-Time Data In today’s fast-paced digital age, online research has become an indispensable tool for businesses seeking to understand their customers and make data-driven decisions. Unlike traditional research methods,…
Read MoreA strong brand image is a must for business success. It differentiates your company from competitors, fosters customer loyalty, and drives growth. However, building a powerful brand requires a deep…
Read MoreIn today’s rapidly evolving marketplace, understanding your customers is more critical than ever. Traditional in-person focus groups, a cornerstone of market research for decades, are facing challenges. Scheduling difficulties, geographical…
Read MoreYou can learn to fly at the library Since the OCLS became a Mindspot Client we have learned that you can learn to fly, record an album, be entertained or…
Read MoreRecently Greenbook published a blog by Greg Heist about five things that will become obsolete in marketing research. As a technology-driven online research company, we are digging on this blog….
Read MoreWhether you’ve actually conducted one or not, you’re probably familiar with focus groups through commercials or TV shows: A group of people sitting around a table engaging in discussion about…
Read MoreMarian Wright Edelman said, “If you don’t like the way the world is, you change it. You have an obligation to change it. You just do it one step at…
Read MoreMy name is Elizabeth and I am the new contributing blogger for Mindspot Research and Business Solutions. Hopefully, I can give some advice that is sometimes witty, possibly charming, helpful,…
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