Business Basics – Accountability is the Highest Common Denominator

I was thinking about how the basics in life are the basics in business….being honest and consistent in your business practices and brand messaging. Don’t over-promise…over-deliver and hold yourself accountable…

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Your Brain is a Competitive Advantage and Focus is Good for You

People have always used metaphors to help them understand their world. As we became an industrial society we used to speak of the universe as running like a fine watch….

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Realizing Insight by Stating Assumptions – People respond to incentives

The field of Economics can be summed up in one sentence: people respond to incentives. This premise coupled with the ever-constant pursuit to understand the cause and effect relationship of…

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Malcolm Gladwell’s new book is about Success and Meaningful Work

  In Malcolm Gladwell’s new book, Outliers, The Story of Success, he makes a few points I think we’d all benefit from recognizing. It’s true Malcolm Gladwell’s new book is…

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How Does Your Social Media Brand Stack Up?

Do you know what’s being said about your business? Do you know whether people think your latest product launch was a success or a big flat-out fail? If you think…

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Using Blogs to Improve Your Business

One of the many benefits of business blogs is their ability to connect with the readers of them. Whether it’s with customers of a company, potential new clients or simply…

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Blogs -Why Blogging Isn’t Going Anywhere Soon

Despite recent stories to the contrary both in online and offline publications, the popularity of blogging shows no sign of abating anytime soon. From its early days as an outlet…

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Why Market Research is Even More Important in a Tough Economy

The smart business owner knows two things – economic downturns are not new, and how we deal with them defines our future success. This is why Market Research is even…

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