Marketing Research is Your Secret Weapon

Marketing research empowers businesses to make smart choices about their products, services, and marketing plans by gathering and analyzing data on markets and consumers. Dive deeper into marketing research with…

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Online Focus Groups Uncover Qualitative Insights

In today’s rapidly evolving marketplace, understanding your customers is more critical than ever. Traditional in-person focus groups, a cornerstone of market research for decades, are facing challenges. Scheduling difficulties, geographical…

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Patient-Centered Needs Research

Putting Patients First! The healthcare landscape is undergoing a dramatic shift. Moving away from a one-size-fits-all approach and embracing a more individualized model. This evolution places the patient front and…

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Marketing Research Tracking Studies

Marketing research tracking studies are a valuable tool for businesses of all sizes.  This type of marketing research helps you understand your customers, track your progress over time, and make…

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The Caitlin Clark Effect

A Marketing Masterclass Delivered by a Superstar The world of women’s basketball has been buzzing with the phenomenon known as “The Caitlin Clark Effect.” This rising star, drafted first overall…

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Generation Alpha

Generation Alpha is the generation of children born between 2010 and 2025. They are the first generation to be born entirely in the 21st century and are growing up in…

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Thank You

The Team at Mindspot would like to THANK YOU for your support this year and wish you a Wonderful Holiday Season! This year Mindspot has made donations to three special…

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Attitudes and Usage of AI CHATGPT and Generative AI in the United States

Mindspot Research specializes in gathering data from consumers. We asked a representative sample of 400 people in the United States about AI, CHATGPT, and Generative AI in our most recent…

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Granting 12 Days of Wishes to Those in Need

Granting 12 Days of Wishes to Those in Need

Granting 12 Days of Wishes to Those in Need In the spirit of giving this holiday season, Mindspot Research is granting twelve wishes. The first four special wishes help foster…

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Concept Development and Concept Testing Tips

Marketing Research for Concept Development and Concept Testing are core service offers at Mindspot Research. We have learned over the years, that it’s helpful to utilize marketing research at the concept…

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