Navigating Fall Fashion with Marketing Research

A Marketing Research Guide Fall is a season of change, not just in nature’s landscape, but also in the fashion landscape. New trends emerge every year that shape how we…

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Pumpkin Spice Everything

A Marketing Research Perspective Pumpkin spice has taken the world by storm, infiltrating everything from lattes to candles. But what does this seasonal trend have to do with marketing research?…

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Packaging Need a Refresh?

What Next? Is your product packaging starting to look more “dated” than “vintage”? Does it fail to grab attention on crowded shelves or lack the clarity to effectively communicate your…

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The Power of Online Research

Collecting Real-Time Data In today’s fast-paced digital age, online research has become an indispensable tool for businesses seeking to understand their customers and make data-driven decisions. Unlike traditional research methods,…

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Gen Z

The Future of Consumer Trends Gen Z, born between the mid-1990s and early 2000s, is rapidly emerging as a dominant force in the consumer market. Their unique preferences and behaviors…

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Launching a New Product

Introduction Launching a new product without thorough marketing research is like sailing without a compass. Therefore, understanding your target audience, their needs, and the competitive landscape is crucial for success….

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Mindspot Research Recognized for Online Marketing Research Expertise

Featured Recognition: We’re thrilled to share that our commitment to excellence is being recognized by industry publications like Quirk’s! You can read more about our achievements in this featured article:…

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Five Key Ways to Improve Brand Image

A strong brand image is a must for business success. It differentiates your company from competitors, fosters customer loyalty, and drives growth. However, building a powerful brand requires a deep…

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Marketing Research ROI

Tired of Guessing? Unleash the Power of ROI-Driven Marketing Research Sick and tired of marketing research being seen as a “maybe” or a “nice to have”? Let’s face it, in…

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Restaurant Chain Customer Insights Uncovered

Restaurant Chain Attitude and Usage Surveys Provide Critical Customer Insights Understanding your restaurant’s customers is crucial for success. What motivates them to visit? What keeps them coming back? How do…

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