Decoding Holiday Consumer Behavior

An Opportunity for Business The holiday season is a time of increased consumer spending, making it a prime opportunity for businesses to gain revenue. Understanding the latest shopping trends and…

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Navigating Fall Fashion with Marketing Research

A Marketing Research Guide Fall is a season of change, not just in nature’s landscape, but also in the fashion landscape. New trends emerge every year that shape how we…

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Pumpkin Spice Everything

A Marketing Research Perspective Pumpkin spice has taken the world by storm, infiltrating everything from lattes to candles. But what does this seasonal trend have to do with marketing research?…

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Packaging Need a Refresh?

What Next? Is your product packaging starting to look more “dated” than “vintage”? Does it fail to grab attention on crowded shelves or lack the clarity to effectively communicate your…

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The Power of Online Research

Collecting Real-Time Data In today’s fast-paced digital age, online research has become an indispensable tool for businesses seeking to understand their customers and make data-driven decisions. Unlike traditional research methods,…

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Gen Z

The Future of Consumer Trends Gen Z, born between the mid-1990s and early 2000s, is rapidly emerging as a dominant force in the consumer market. Their unique preferences and behaviors…

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Launching a New Product

Introduction Launching a new product without thorough marketing research is like sailing without a compass. Therefore, understanding your target audience, their needs, and the competitive landscape is crucial for success….

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Mindspot Research Recognized for Online Marketing Research Expertise

Featured Recognition: We’re thrilled to share that our commitment to excellence is being recognized by industry publications like Quirk’s! You can read more about our achievements in this featured article:…

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Five Key Ways to Improve Brand Image

A strong brand image is a must for business success. It differentiates your company from competitors, fosters customer loyalty, and drives growth. However, building a powerful brand requires a deep…

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Marketing Research ROI

Tired of Guessing? Unleash the Power of ROI-Driven Marketing Research Sick and tired of marketing research being seen as a “maybe” or a “nice to have”? Let’s face it, in…

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