Why the Voice of the Customer (VoC) Matters Recently, a national retail brand came to us with a puzzling issue: despite offering competitive pricing and solid customer service, their repeat…
Read MoreBeyond Tax Season As tax season wraps up businesses across industries take a closer look at their bottom line, and for good reason. April isn’t just about reconciling last year’s…
Read MoreMarketing Research Can Help Retain More Customers Customer retention is a common challenge faced by many businesses. The reasons why customers leave can vary significantly, but understanding the ‘why’ is…
Read MoreMastering Price Sensitivity: How to Optimize Pricing Strategies in 2025 and Beyond Setting the right price for your products or services isn’t just about covering costs, it’s about understanding consumer…
Read MoreGaining a Competitive Edge with Primary Research In today’s data-driven world businesses rely on insights to make informed decisions. However, not all data is created equally. While synthetic data (computer-generated…
Read MoreHow Marketing Research Can Help Brands Navigate It In today’s streaming-driven world, entertainment consumption has skyrocketed but so has the cost of keeping up. Welcome to the era of “streamflation.”…
Read MoreUnderstanding the Evolving Consumer Landscape The world of consumer behavior is in constant flux. By 2025, the shifts we’re already seeing will solidify, creating a landscape where personalized experiences, seamless…
Read MoreMarketing Research Highlights As 2024 comes to a close, we reflect on an incredible year full of groundbreaking trends and insights. Throughout the year, we observed significant shifts in consumer…
Read MoreToday’s Business Landscape Success hinges on understanding consumer behavior and optimizing efficiency. At Mindspot Research, we empower businesses to make data-driven decisions that enhance performance across various industries through comprehensive…
Read MoreAn Opportunity for Business The holiday season is a time of increased consumer spending, making it a prime opportunity for businesses to gain revenue. Understanding the latest shopping trends and…
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